Mumbai, November 13, 2025: redBus, the world’s largest online bus ticketing platform, has launched a new Maharashtra-focused ad campaign, Majhi bus, manjhe redBus, celebrating the role of buses in connecting every corner of the state. As Maharashtra continues to be the largest state for bus travel on redBus, the campaign captures its vibrant travel culture through humour and familiarity. The ads showcase redBus’ core strengths: wide connectivity and affordable ticketing while catering to the needs of different needs of Maharashtrians – from discounts to route connectivity.
The Majhi bus, manjhe redBus ad films bring to life everyday characters like Shinde Kaku and Aaba, who comically deliver a deeper message – how redBus is the ultimate travel app for all Maharashtrians . Through witty, slice-of-life storytelling, the campaign reinforces how redBus enables travellers across Maharashtra to explore routes from Wai to Wani, Mumbai to Malvan, and beyond.
With this campaign, redBus is doubling down on its commitment to regional storytelling, using humour rooted in local culture to communicate product features that matter most to passengers – affordability, convenience, and reach. The films are airing across YouTube, Meta platforms, leading streaming platforms – JioHotstar and Spotify. redBus will air the ads across leading Marathi regional television channels, including Star Pravah, Zee Marathi, Sony Marathi and Lokmat 18 News and will also engage in auto branding to bring alive everyday travel stories from across Maharashtra in a relatable, entertaining format.
The Majhi bus, manjhe redBus campaign continues to unfold, with more ad films in the pipeline that will spotlight new characters and stories celebrating Maharashtra’s unique travel spirit.
