New Delhi; 3rd June, 2025: Decathlon, the global multi-specialist sports brand, is set to launch its flagship sustainability campaign, Second Life Bazaar, marking India’s largest 11-day long circular retail activation. Scheduled to begin on World Environment Day from June 5th to 15th, across 68 stores nationwide, the Bazaar is designed to encourage sustainable consumption by empowering customers with hands-on DIY maintenance workshops and practical ways to prolong the lifespan of their sports gear.
This campaign is part of Decathlon’s launch of its circular business model in India, furthering its global commitment to the environment, waste reduction and regenerative business for a more sustainable future in the sports industry. Through circular models such as repair, buyback, resale, and DIY spares, Decathlon is set to triple its circular turnover by 2027, a projected 200% growth compared to 2024. With these efforts, Decathlon anticipates diverting over 3,00,000 sports products from landfills by 2027, creating a measurable reduction in environmental impact.
