National, 22 September 2025: According to recent industry research, 74% of Chief Marketing Officers (CMOs) believe that AI-powered predictive analytics will be essential for their marketing strategy in the next three years. As businesses navigate this AI-driven digital economy, the demand for professionals who combine strategic marketing expertise with analytical and technological fluency is rapidly growing. To meet this need, the Indian Institute of Management Nagpur (IIM Nagpur), in partnership with Jaro Education, has launched the 5th batch of its Post Graduate Certificate Programme in Digital Strategy & Marketing Analytics (DSMA), a nine-month, industry-aligned executive programme crafted for working professionals.
Industry-Aligned Programme for the Digital Age
The DSMA programme equips participants with the expertise to design, analyze, and implement data-driven strategies that deliver measurable business results. Alongside core areas like digital consumer behavior, marketing analytics, social media strategy, SEO/SEM, and content marketing, the curriculum integrates cutting-edge advancements in Artificial Intelligence (AI) and Machine Learning (ML).
Participants gain hands-on exposure to predictive analytics, personalization algorithms, AI-powered campaign optimization, and automation tools, enabling them to move beyond conventional marketing practices toward data-intelligent decision-making. Blending marketing frameworks with AI-driven insights prepares learners to thrive as strategic leaders in technology-first, fast-evolving business landscapes.
Empowering Professionals with Future-Ready Tools
The programme also emphasizes Marketing Automation, Generative AI, and immersive VR/AR applications, helping professionals build smarter and automated campaigns. From workflow strategies and AI-powered chatbots to visual marketing and immersive experiences, participants learn how to leverage the latest tools to drive impactful digital strategies.
Prof. Debarun Chakraborty, Programme Director and Associate Professor of Marketing at IIM Nagpur, explains,
“The digital economy demands leaders who can translate analytics into actionable strategies. With DSMA, we focus on creating professionals who don’t just learn tools but develop a holistic understanding of how analytics drives business impact.”
Prof. Yatish Joshi, Programme Director and Assistant Professor of Marketing at IIM Nagpur, added:
“Marketing today is inseparable from technology and analytics. Through DSMA, we empower participants to master emerging tools while strengthening their strategic thinking, ensuring they are ready to lead in fast-changing, data-driven markets.”
Prof. Alok Kumar Singh, Dean (Executive Education), added:
“The DSMA programme reflects IIM Nagpur’s vision to deliver impactful executive education. By blending rigorous academic content with industry-aligned tools and practices, we ensure that participants learn and apply their knowledge to transform businesses.”
Prof. Bihmaraya Metri, Director of IIM Nagpur, said:
“At IIM Nagpur, we are committed to empowering professionals with future-ready skills that bridge academia and industry. With DSMA, we are preparing leaders who can combine creativity, data, and technology to make a real difference in the evolving global marketplace.”
Key Highlights of the Programme
- Prestigious Certification and Alumni Status from IIM Nagpur
- live sessions and a 3-day campus immersion
- Training on top tools with simulations like Digital Markstrat
- Case-based pedagogy, live projects, and consulting sessions
- Led by Prof. Debarun Chakraborty and Prof. Yatish Joshi, combining academic excellence with industry experience
- Marketing Automation, Generative AI, and VR/AR applications for smarter strategies
Admissions and Eligibility
Eligibility: Graduates with 50% marks and minimum 3 years of work experience
Duration: 9 months
Start Date: 23 November 2025
Fees: ₹2,25,000 + GST with flexible EMI options
Shaping Tomorrow’s Leaders
Graduates gain access to the prestigious IIM Nagpur alumni network, enhancing their career prospects with global recognition and lifelong connections. As alumnus Swaham Choudhury, Marketing Manager at Mapei India, reflects,
“It’s a feeling beyond words to be called an IIM Nagpur alumnus, humbled and proud simultaneously.”
Admissions Now Open
Applications for Batch 5 are now open. With limited seats and selection based on academic and professional background, early applications are strongly encouraged.
