G-SHOCK goes green! Commemorates World Earth Day with the launch of the limited-edition, G-5600BG-1 crafted with recycled waste material

G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, proudly announces the launch of its latest innovation, the ‘Back to G-SHOCK’ G-5600BG-1, on the occasion of World Earth Day. This limited-edition timepiece reaffirms the brand’s continuous commitment to innovation, sustainability, and the relentless pursuit of excellence in watchmaking.

The G5600BG-1 is not only visually striking but also environmentally conscious. Crafted from recycled resin, the timepiece exemplifies G-SHOCK’s dedication to reducing environmental impact while maintaining its renowned durability and style. Each watch features a bezel and band made from resin scraps, ingeniously repurposed from previous CASIO watch manufacturing processes. The vibrant multicolored pattern of the timepiece is a testament to the brand’s innovative design approach, with each watch boasting a unique appearance.

This limited-edition watch has been designed essentially to mark April 12, the birthday of G-SHOCK.

Furthermore, the packaging of each watch is thoughtfully crafted from eco-friendly materials,  reinforcing G-SHOCK’s commitment to sustainability across its entire product lifecycle. Furthering the eco-conscious ethos, in addition to minimizing the environmental footprint of resin waste, the G5600BG-1 is equipped with Tough Solar technology, ensuring it remains charged through sunlight exposure.  Other hallmark features include shock resistance, 200 meters of water resistance, alarms, timers and a full automatic calendar.

Priced at INR 9,995, the ‘Back to G-SHOCK’ G5600BG-1 offers watch enthusiasts the opportunity to own a piece of G-SHOCK history while supporting sustainable practices. The limited-edition timepiece will be available at Casio & G-SHOCK Exclusive stores nationwide and online from end of April 2024.