India; February 2026: MYFANDOM, India’s first direct-to-fan ecosystem, has launched the official merchandise for Anoushka Shankar, the British-Indian sitar player, composer, and global performing artist.
This year marks 30 years of Anoushka Shankar’s live performing career, a special milestone in her musical journey. Along with her nation-wide tour that began on January 30 , fans will be treated to her first-ever Official Merch that has been thoughtfully designed to reflect the spirit of her artistic journey. The collection features carefully crafted merch pieces such as embroidered t-shirts and a tote bag, created by MYFANDOM in collaboration with the artist.
At the heart of the designs are Anoushka Shankar’s latest trilogy of chapters that connect to form a haiku. Written in her own handwriting and personally signed by her, these words have been beautifully embroidered on the T-shirt, giving it that personal touch, by Anouhska herself.
The merch drop brings together music, memory, and craftsmanship, offering fans a tangible way to celebrate Anoushka Shankar’s evolving body of work and her three-decade-long presence on the global stage.
The official merchandise is available online on MYFANDOM’s website and at the shows during her India tour, allowing fans attending the shows to take home a tangible representation of their fandom.
https://www.instagram.com/p/DUGUTx9DVxh/ – official launch post
Speaking on the launch, Jinal Ajmera, Co-founder of MYFANDOM, said: This merch drop was very exciting to create. Empowering fans of exceptional artists is always gratifying, but Anoushka adding her personal touch to the design, made the creative process all the more fulfilling.
In 2025, the Year of Fandom, we were able to empower fandoms of multiple music genres with Coldplay, GnR, Travis Scott and so many others. We’re deeply grateful to now have a legend of Indian Classical music, Anoushka Shankar, partner with MYFANDOM, says Vivek Ajmera, Co-founder of MYFANDOM.
Anoushka Shankar adds, “We finally have merch. I just got a first look at our merch! You can now grab embroidered t-shirts and a tote – complete with handwritten haiku signed by me on myfandom.store. Did you know the three Chapters album titles connect to form a haiku, which encapsulates the message of the entire trilogy?!”
https://www.instagram.com/p/DUH_lecDTzY/ – Official Anoushka Shankar Merch post on Instagram
MYFANDOM continues to collaborate with artists to create official, fan-first merchandise that reflects authenticity, quality, and cultural relevance, giving fans the opportunity to connect more deeply with the music and moments they love.
Link to the merchandise: www.myfandom.store/anoushkashankar
