Mumbai, India – 12th November 2025 – The award-winning tequila brand Cristal Azul proudly marked its official entry into the Indian market at ProWine 2025. The launch event brought together leading industry experts, entrepreneurs, and HORECA professionals, with distinguished attendees including Sonal Holland and Ajit Balgi, celebrating the arrival of this globally recognized spirit in India.
Produced in Mexico and Perfected in New York, the luxury sipping tequila bridges tradition and modernity, born from the agave-rich soils of Jalisco and refined through the sophistication of New York. Every bottle reflects a dual heritage: rooted in centuries-old Mexican craft yet elevated by the global palate of today’s connoisseurs.
Crafted exclusively from 100% Blue Weber Agave and fine-tuned through curated tastings with international experts, the brand has earned global acclaim for its bold yet smooth flavor profile. Its award-winning Añejo (Gold at USA Spirits Awards 2025) and Reposado (Double Gold winner at Michelangelo International Wine & Spirits Awards 2025) embody the precision, passion, and authenticity behind every sip.
A Spirit of Discovery
Cristal Azul was founded by two New York–based entrepreneurs whose shared passion for fitness and refined spirits led them to explore tequila as a plant-based, naturally lower-calorie alternative that retained depth, complexity, and character. Their pursuit took them to the heart of Jalisco, Mexico, where it was born – a tequila crafted to embody their values of purity, sophistication, and conviviality.
As tequila continues its remarkable ascent on the global stage – surpassing even whiskey, brandy, and cognac in U.S. sales – the brand proudly stands at the forefront of this evolution, redefining perceptions and inspiring a new generation of discerning spirit enthusiasts worldwide.
India Launch & Market Outlook
As India’s premium spirits landscape continues to evolve, tequila is rapidly gaining prominence among affluent, health-conscious Gen Z and Gen X consumers, as well as seasoned whisky aficionados seeking refined depth with a lighter touch. With its smooth sipping profile, plant-based purity, and contemporary “better-for-you” positioning, tequila aligns seamlessly with the preferences of today’s discerning drinkers.
The brand’s entry into the Indian market arrives at an opportune moment to meet this growing demand. The brand will launch across key metropolitan cities, beginning with Kolkata, followed by Mumbai, Delhi, Bengaluru, and Goa, before expanding nationwide through select premium retail outlets and leading craft cocktail destinations.
Cristal Azul’s Portfolio:
- Extra Añejo – Aged 3+ years. Complex aromas of vanilla & oak, ultra-premium sipping tequila. ₹23,500
- Añejo – Aged 2+ years. Gold-winning at USA Spirits Awards 2025, with rich vanilla, chocolate & tobacco notes. ₹12,000
- Reposado – Aged 1+ years. Awarded at Michelangelo Wine & Spirits Awards 2025, golden hue with woody & vanilla notes. ₹7,550
- Blanco – Crisp, citrus-kissed agave clarity. Perfect for cocktails, shots, or neat. ₹6,950
- Gold – Smooth blended tequila with hints of oak & vanilla. ₹2,950
- Silver – Ultra-smooth blended tequila, bourbon-styled warmth. ₹2,950
Each expression is designed to be savoured neat, over ice, or paired with premium culinary experiences from grilled seafood to fine dark chocolate.
A Taste of Prestige & Craftsmanship
Cristal Azul is more than a spirit; it is a tribute to friendship, intentional living, and choosing quality in every pour. With creamy caramel, fresh green herbs, spice-laced sweetness, and oak complexity, it is set to redefine India’s tequila culture.
With its global pedigree, meticulous craftsmanship, and launch across India’s luxury landscape, Cristal Azul invites consumers to savour a new chapter in premium spirits making every sip an occasion worth celebrating.
