Bengaluru, June 2025 – In a game-changing partnership, Grundfos — a world leader in advanced pump solutions and water technology — has joined hands with cricketing icon Rahul Dravid to bring the spotlight to SCALA2, its smart pressure booster for homes. This dynamic collaboration marks the beginning of a smarter, quieter, and more sustainable era in home water systems across India.
Known for his calm under fire and unwavering reliability, Dravid is the perfect face for a product that promises whisper-quiet strength and effortless consistency — even in the most demanding household conditions.
Expressing his enthusiasm for the association, Rahul Dravid said, “I am delighted to partner with Grundfos SCALA2, a product that stands for not only reliability and excellence in water solutions, but also sustainability, a topic very close to my heart. In cricket, consistency and performing under pressure are paramount, and I see a strong resonance with what SCALA2 offers.”
SCALA2 is engineered to handle the fluctuating water pressure often experienced in urban and semi-urban homes. It uses cutting-edge tech to adjust performance based on usage, helping deliver balanced pressure across all outlets with minimal noise and up to 40% reduced energy consumption…
“We’re excited to tell the story of SCALA2 with Rahul Dravid, he’s helping lead a movement towards smarter and sustainable homes in India.” said Hasan Avci, Spokesperson – Grundfos IMEA. “Together, we’re taking smart water solutions mainstream and redefining what comfort means at home.”
The SCALA2 campaign isn’t just about innovation — it’s about impact. In 2024 alone, Grundfos solutions helped save more than 1.5 billion cubic meters of water and slashed global carbon emissions by 10.5%. This collaboration fuels a larger vision: to equip every home with the tools to make greener, better-informed choices — without compromise.
Shubhodip Pal, CEO, ITW – Integrated Marketing Services, added, “This isn’t just about teaming up with a sports legend. It’s about values — trust, consistency, quiet excellence — and SCALA2 embodies all of that as a smart pressure booster for homes. Our approach was insight-driven, and Rahul was the clear choice to bring this vision to life. We are excited to be a part of this journey with Grundfos.”
