New Delhi, 6th February 2026: Haier Appliances India, the No. 1 global major appliances brand for 17 consecutive years, is stepping onto the pitch as the Title Partner of Match Centre Live on JioHotstar for the ICC Men’s T20 World Cup 2026 from 7th February to 8th March.
As the country’s biggest digital cricket show, Match Centre Live brings fans closer to every moment of the game through sharp analysis, insider perspectives, expert banter, and high-impact storytelling, led by some of the world’s most respected cricketing voices. Streaming on JioHotstar, the show delivers one of the most expansive cricket coverages in India, broadcasting in multiple languages including English, Hindi, Tamil, Telugu, Kannada, Bangla, Bhojpuri, Marathi, and Haryanvi ensuring wide and inclusive reach across diverse audiences. Haier’s association places the brand at the heart of this immersive viewing experience.
The partnership strengthens Haier India’s Sport-o-Tainment marketing strategy, designed to engage young, premium, tech-savvy and modern Indian consumers through marquee global sporting events. With cricket’s unmatched reach and emotional resonance in India, the collaboration enables Haier to deepen its connection with millions of fans across the length and breadth of the nation.
Commenting on the association, Mr. NS Satish, President, Haier Appliances India, said,
“Cricket in India is a national emotion that connects people across generations, geographies and cultures. Our association as the Title Partner of Match Centre Live on JioHotstar for the ICC Men’s T20 World Cup allows Haier India to engage with fans at scale. This partnership reflects our focus on building meaningful connections with young and premium consumers by seamlessly integrating our brand into a high-impact, insight-led cricket experience.”
As Title Partner, Haier will enjoy strong and consistent brand integration across Match Centre Live, including integrated logo units, verbal mentions across feeds, in-studio central screen branding, branded logo loops, Astons, stings, wipes, and on-ground logo presence. The association will be further amplified through promos featuring JioStar talent, branded tickers, and in-show features, ensuring sustained visibility throughout the tournament. The partnership also enables Haier to showcase its innovation-led, premium appliance portfolio to millions of viewers across Connected TV and mobile devices, reinforcing its positioning as a technology-driven global leader while strengthening brand recall during one of India’s most watched sporting events.
