Mumbai, January 20, 2026: While couples often discuss emotional, financial, and cultural compatibility before tying the knot, health compatibility and insurance rarely make it to the table. Through its #HealthMatch campaign, HDFC ERGO, India’s one of the leading private sector general insurance company, aims to change this narrative by encouraging couples and families to factor in health insurance as essential building blocks for a secure future together. This initiative is deeply aligned with HDFC ERGO’s mission to encourage individuals to prioritise their health . HDFC ERGO’s Health Insurance Products act as an effective financial tool to support individuals and families in planning a worry-free future against health-related uncertainties.
With lifestyle diseases on the rise and medical inflation becoming a concern for families, HDFC ERGO’s campaign is a positive step in promoting health insurance as an important topic to discuss before marriage. The key objective of the campaign is to ask the right questions relating to health at the right time.
At the heart of the campaign is a launch film featuring India’s well-known matchmaker Sima Taparia, who is known for traditional matchmaking, and encourages the growing need for transparent health related conversations between couples, who are about to enter for lifelong. . The film encourages couples and families to engage in meaningful conversations about medical history, physical fitness, and shared health concerns such as diabetes, heart disease, and genetic conditions, emphasising that such discussions are expressions of care, responsibility, and preparedness for a shared and healthy future.
Hence, this campaign delivers a powerful reminder: marriage isn’t just about finding a heart match, it’s about ensuring a health match too. In today’s world, conversations around health and financial security are just as important as wedding preparations. Parents, for instance, should also remember to ask a simple yet crucial question: does the marriage prospect have a set priority for health insurance?
Alongside the film also highlights the importance of the right insurance plan to ensure protection against health-related uncertainty for the family and hence a worry-free life.
Commenting on the campaign launch, Somesh Surana, Joint President-Digital Business Group and Marketing, HDFC ERGO General Insurance, said, “Marriage conversations in India often cover everything but health. With #HealthMatch, we aim to normalise a conversation that’s long overdue and encourage couples to talk about what truly matters for their future security. This campaign is about starting relevant conversations that go beyond traditions and focus on shared wellbeing. It positions health insurance not just as a product, but as a mutual promise.”
The #HealthMatch film is planned to be released across HDFC ERGO’s social and digital platforms. Supporting the digital launch, a print advertisement is also planned to be released through a national daily, prompting readers to initiate the ‘health talk’ before marriage. The ad will feature a QR code directing audiences to the campaign film.
Speaking about the campaign, Sima Taparia said, “After a decade in matchmaking, I’ve seen couples align on careers, lifestyles, and even playlists. But what about health? Conversations about medical history, fitness habits, and family conditions like diabetes or heart issues are just as vital. Marriage isn’t only a heart match; it’s a health match. Before marriage, let’s first talk about the health insurance.”
