Hyderabad, October 30, 2025 – Heritage Foods, one of India’s most respected dairy brands, has launched its new campaign “Everyday Yummy with Heritage Paneer.” Running from October to December 2025 across key towns in Andhra Pradesh, Hyderabad, and Bengaluru, the initiative aims to position paneer as an everyday ingredient that enhances both nutrition and taste of everyday home cooked meals.
The initiative aims to shift paneer’s perception from being reserved for special occasions to becoming a versatile, regular household staple. To bring this message to life, Heritage Foods has partnered with popular celebrity food influencer Bhargavi, best known for her channel Amma Chethi Vanta, who will lead the campaign and conduct interactive cooking masterclass.
“We are on a mission to make paneer a part of everyday family meals, by making them use it imaginatively in day-to-day dishes they cook” said Puneet Kusumbia, VP – Marketing, Heritage Foods Ltd. “Through this campaign, we want to inspire home chefs across South India to discover how easy and enjoyable it is to cook with Heritage Paneer and give them a tasty and healthy way to change their daily meals.”
At the heart of the campaign is a multi-city cooking contest where home chefs can participate by creating their own recipe using Heritage Paneer and uploading it, along with photos, to www.heritagefoods.in/Paneer or via QR codes featured in campaign materials. Entries are open from 29th October 2025, and the masterclass is scheduled for Mid-December 2025 in Hyderabad. The contest offers exciting prizes, including a 10g 22-carat gold coin as the grand prize. Winners from each city will take home premium OTG ovens, runners-up will receive air fryers and kitchen utensil sets, and all participants will receive gift hampers. The top two entrants from each city will also earn an exclusive opportunity to attend Bhargavi’s signature cooking masterclass.
“I’m delighted to be partnering with Heritage Foods to help make paneer an everyday food in South India,” said Bhargavi. “Too often, paneer is thought of only for restaurants or festive occasions, but it truly belongs in the daily kitchen. With just a little creativity, paneer can elevate simple curries, snacks, or even breakfast dishes, making them both wholesome and delicious for the entire family.”
To reach families in an engaging way, the campaign blends traditional and digital platforms. Free recipe booklets will be distributed in English and regional languages, while snackable video recipes will roll out across social media to spark everyday cooking inspiration. Bhargavi will create short-form content on Instagram and YouTube with tips, contest updates, and winner announcements, and she will also host a live YouTube cook-along during the final event to connect directly with home chefs.
Through this campaign, Heritage Foods continues to reinforce its commitment to innovation in dairy and to building stronger connections with households by making paneer an accessible, wholesome, and versatile choice for daily meals.
