Mumbai, November 12, 2025 – McCann Worldgroup India, with its philosophy of “Truth Well Told”, has recently launched new campaign for Hero Splendor+, the world’s largest-selling and iconic motorcycle brand. With this campaign, McCann Worldgroup deepens its partnership with Hero MotoCorp and kicks off the collaboration with a new campaign celebrating Splendor’s unmatched legacy of trust, reliability, and the deep emotional connection it holds with millions of riders worldwide.
The campaign beautifully reimagines Splendor’s enduring legacy as a true companion in India’s journey across generations. Conceptualized and crafted by McCann, it captures Hero as a brand that fuels dreams, enables progress, and moves with the times without losing its heart. Celebrating this unstoppable spirit, the campaign portrays life as a road that never stands still, where every mile tells a story of hope and happiness. It brings to life everyday moments showing how Splendor adds joy and meaning to people’s journeys. In a nutshell, it reaffirms Splendor’s place as India’s most trusted ride, always moving with the people and always moving ahead.
Commenting on the campaign, Prasoon Joshi, CEO & Chief Creative Officer, McCann Worldgroup India, said, “Splendor is a unique brand, woven into the very fabric of India’s culture. At McCann, it is our forte to bring to life the stories of such iconic brands—a task that demands both deep cultural understanding and intricate creative connection. With this campaign, our entire team set out to capture the very essence of life as an unstoppable journey, believing that moving forward is the only way to truly live. I am delighted to have collaborated with Shankar Mahadevan and Abhinay Deo on this project to convey the true spirit of the brand by choosing the evergreen song ‘Ek Raasta Hai Zindagi Jo Tham Gaye Toh Kuch Nahin.’ Its timeless message mirrors Splendor’s own spirit—a companion that keeps India moving, generation after generation. Through this film, our idea was to bring alive that sense of continuity, progress, and emotional resonance in a way that feels both nostalgic and deeply relevant for today’s life.”
Aashish Midha, Head of Marketing – India Business Unit, Hero MotoCorp, added: “The Hero Splendor is the world’s largest-selling motorcycle and one of the most celebrated two-wheeler brands in India, having disrupted the commuter segment to become a household name. For decades, it has been an inseparable part of India’s story, serving as a trusted companion for millions and sharing countless journeys and milestones across generations. Our Hero Splendor+ new campaign celebrates this enduring bond and timeless appeal—reaffirming Splendor’s legacy as a symbol of reliability, trust, and progress that will continue to inspire a new generation of riders.”
The newly launched campaign has been rolled out across TV, digital, and social media, supported by a strong integrated approach to maximize reach and engagement.
