Mumbai/Bengaluru, 28 October 2025: Get ready, India! H&M, an international retailer known for fashion and quality at the best price in a sustainable way, is making its debut on Nykaa Fashion and Nykaa, India’s leading beauty and lifestyle destination. This November, shoppers can explore H&M’s wide range of high-quality, affordable styles on Nykaa Fashion and H&M Beauty collection, featuring vegan make-up and fragrances, on Nykaa. With over 45 million consumer base across Nykaa platforms, the partnership enhances H&M’s digital presence and marks a milestone for Nykaa in bringing global fashion and beauty closer to Indian consumers.
Marking this partnership, H&M will light up the Spotlight Stage at Nykaaland 3.0, India’s largest beauty playground, from 7–9 November at NSCI Grounds, Okhla, Delhi. Visitors can dive into an immersive fashion and beauty playground, where discovery, experimentation and self-expression take centre stage.
H&M’s upcoming Festive 2025 collection will be featured on Nykaa Fashion. The collection comprises partywear and outerwear in silky, fluid fabrics and metal detailing. The silhouettes are dramatic, draped, and effortlessly play with volume, making it perfect for high-octane celebrations or luxe lounging. Nykaa will feature H&M Beauty’s line of over 200 vegan make-up products and beauty tools, including lipsticks, blushes and highlighters.
Adwaita Nayar, Co-founder and Executive Director of Nykaa, and the CEO of House of Nykaa and Nykaa Fashion said “H&M’s debut on Nykaa and Nykaa Fashion is a landmark moment for India’s fashion and beauty landscape. This is more than the arrival of a global brand; it is a chance to give millions of consumers enhanced access to world-class style and beauty. Over the years, Nykaa has become a trusted partner for some of the world’s most loved global brands while developing an intimate understanding of what Indian consumers want. At Nykaa, we have always believed that fashion and beauty are tools for self-expression, inclusivity, and empowerment. This collaboration brings that vision to life, creating a space where global trends meet local aspirations, and where every individual is free to explore, experiment, and define their own unique style.”
Abhijeet Dabas, Executive Vice President & Business Head, Nykaa Fashion Ecommerce said, “Nykaa Fashion has always been about connecting consumers with the best of global trends in a way that resonates locally. Partnering with H&M is a milestone that strengthens our platform, expands choice, and brings world-class fashion closer to millions of Indians. This collaboration exemplifies how Nykaa Fashion continues to lead the way in curating the best of local and global fashion for the ever evolving audience in India, while working closely with our brand partners to create joyful shopping experiences.”
“At H&M, we are committed to liberating fashion for the many and empowering self-expression through style. The partnership with Nykaa and Nykaa Fashion allows us to connect with a digitally engaged, nationwide audience and make our fashion and beauty offerings even more accessible. It is a significant step forward in H&M’s expansion strategy and bringing global fashion and beauty closer to fashion aspirers across the country.” said Helena Kuylenstierna, Director, H&M India.
Don’t miss the chance to dive into H&M’s fashion offerings and H&M Beauty must-haves on Nykaa Fashion and Nykaa. And if you want to be part of the iconic H&M x Nykaa collaboration, don’t miss Nykaaland 3.0 from 7–9 November at NSCI Grounds, Okhla, Delhi.
