19th January, 2026: Hungama Digital Media Entertainment has announced a strategic distribution partnership with acclaimed independent rapper and music producer Muhfaad, further strengthening its footprint in India’s rapidly growing hip-hop ecosystem. The association brings together a platform built on scale and reach with an artist known for his bold, signature style and cultural resonance. It also marks another step forward in Hungama’s continued effort to support diverse, homegrown talent and amplify original voices in the digital music space.
Under this partnership, Hungama Digital Media Entertainment will handle the global digital distribution and monetisation of Muhfaad’s existing catalogue as well as his upcoming releases across major audio and video platforms. The collaboration will focus on strategic releases, enhanced discoverability, and deeper fan engagement, enabling Muhfaad to expand his global reach while retaining creative independence.
Over the years, Muhfaad has carved out a distinct space in India’s independent music scene through his raw lyricism, powerful storytelling, and multilingual versatility across Hindi, English, Punjabi, and Haryanvi. His music speaks directly to a generation that values originality and craft, earning him a loyal audience across digital platforms.
Commenting on the partnership, Anuj Bajpai, COO, Hungama, said, “The collaboration reflects Hungama’s commitment to empowering authentic, artist-led voices.”
Muhfaad added, “This partnership gives me the right platform to scale my music globally while staying true to my sound and my listeners. I’m excited to build the next phase of my journey with Hungama.”
For Hungama Digital Media Entertainment, this association reinforces its position as a key enabler in India’s independent and hip-hop music ecosystem, bridging artists with audiences through robust digital distribution and monetisation solutions. As hip-hop continues to gain mainstream traction across India and international markets, Hungama remains committed to fostering artist-first collaborations that celebrate originality and creative freedom.
