Mumbai, India, 2026: One of India’s fastest-growing homegrown coffee brands, Impulse Coffees, Founded by YouTuber and Beauty Content Creator, Sarah Sarosh, has expanded its product range with the launch of two new sachet-based offerings. Built on consistent customer feedback, the move introduces a trial-friendly format for flavour exploration, while also creating a more price-accessible entry point for everyday coffee drinkers.
The first launch is a 30-sachet Gourmet Flavoured Assorted Coffee Box, developed in response to repeated requests from customers and first-time buyers seeking to experience multiple flavours without committing to a single jar. To ensure the experience remains consistent with the brand’s jar formats, the box features freeze-dried instant coffee that delivers the same depth of flavour and aroma in a convenient single-serve format. Priced at ₹599, it includes three sachets each of ten flavours: Espresso, Mocha, Vanilla, Hazelnut, Pistachio, Caramel, Strawberry, Raspberry, Pineapple and Kaccha Aam, allowing consumers to explore the full range at home, at work, or while travelling, with the assortment reflecting Impulse Coffees’ broader flavour portfolio rather than a single flavour theme.
Not all coffee sachets in the market are freeze-dried, and Impulse Coffees has taken a deliberate approach to ensure consistency in this offering. The freeze-dried variant aligns with the brand’s existing gourmet blends, made from coffee beans sourced from Chikmagalur, Karnataka, and processed in India, with no chicory, added sugar, or fillers.
“At Impulse Coffees, we’re always looking at offering more and better, especially when it’s driven by what our customers ask for. The demand for sachets came from people who wanted convenience without moving away from the flavours they already love. While developing this format, our focus was on ensuring the experience stayed consistent, familiar and easy, without changing what goes into the cup,” says Sarah Sarosh, Founder and CEO of Impulse Coffees, YouTuber, Beauty and Lifestyle Creator.
Alongside this, the brand has also introduced a bestselling sachet box designed for wider reach and everyday consumption. Retailing at ₹159, this newly launched pack contains spray-dried instant coffee and features five of Impulse Coffees’ bestselling flavours: Mocha, Vanilla, Caramel, Pistachio and Hazelnut. The box includes 10 sachets, with two sachets of each flavour, offering a familiar taste profile in a more price-convenient format.
Developed to bring the brand’s most-loved flavours to a wider audience, the sachet format makes it easier for consumers to incorporate flavoured coffee into their daily routines without a higher upfront investment. Even before its official launch, the 30-sachet Gourmet Flavoured Coffee Variety Box sold out during the pre-order phase, signalling strong interest from both existing customers and first-time buyers looking to explore multiple flavours in a single pack. Both sachet boxes are available across Impulse Coffees’ online channels, including Amazon and Blinkit, ensuring easy access for loyal customers as well as new consumers discovering the brand for the first time.
The new sachet boxes are now available exclusively on impulsecoffees.com
