Mumbai, 26th November 2025: IN10 Media Network today announced its transformation into The EPIC Company, unveiling a bold new identity that reflects its evolution into a future ready, tech-enabled storytelling enterprise. The milestone coincides with the company’s tenth anniversary marking a decade of creating culturally rooted, globally resonant stories for audiences in India and across the world.
The new The EPIC Company logo was unveiled in the presence Mr. Anand Mahindra, Chairman, Mahindra Group; Mr. Krishna Kumar Pittie, Founder & Chairman, Pittie Group; Mr. Prasanth Kumar, Chief Executive Officer – South Asia, WPP Media; Mr. Shashi Sinha, Executive Chairman, IPG Mediabrands India; and Mr. Ajit Varghese, Partner & Group CEO – Media & OOH, Madison World.
What began as EPIC Channel with the mission of bringing Indian stories into every home—has expanded into a multi-format, multi-platform ecosystem of 14 diverse brands. The rebrand signals the company’s vision for a platform-agnostic content engine, creating and distributing films, series, documentaries, shorts, audio formats, and digital-native storytelling.
Speaking on the transition, Aditya Pittie, Managing Director, The EPIC Company, said, “We have always believed that great stories can come from anywhere and belong everywhere. This transformation is not just a visual refresh; it is a mindset shift: from being platform-led to creation-led, and from being a platform network to becoming a storytelling universe.”
The newly revealed logo embodies this transformation. The three-dimensional frame around the word “EPIC” represents a creative window into the stories the company intends to bring to life across screens and platforms.
At the event, the company also introduced its unified content philosophy, a blueprint for a storytelling ecosystem that adapts to personal tastes, reaches audiences everywhere, and operates through an integrated creative-and-technology engine what the company defines as a “24/7 story factory with zero downtime.” As Pittie summed it up: “This is not a pipeline. It’s a power plant.”
The EPIC AI Lab:
As part of its future-facing strategy, The EPIC Company unveiled The EPIC AI Lab, a dedicated co-creation space designed to merge human imagination with intelligent tools. Under this initiative, Pittie introduced, a one of its kind innovations:
The EPIC Co-Director An AI-enabled creative companion that supports the entire content lifecycle from ideation, scripting, and world-building to post-production with audience insights.
Concluding the announcement, The EPIC Company reiterated its commitment to shaping the future of storytelling with the timeless words of Plato:”Those who tell stories rule the world”
