[New Delhi, October 2025]: This Diwali, Bumble and indē wild come together to celebrate For the Love of Love — a season that honours connection, care, and the sparks that make love feel real. Their collaboration, The Pataka Post, is a joyful extension of Bumble’s campaign that celebrates love in all its forms: self-love, shared love, and everything in between.
Bumble’s global campaign, For the Love of Love, celebrates real, intentional relationships and the beauty of genuine connection. Rooted in new research showing that people today are seeking more depth and authenticity in love, the campaign is Bumble’s ode to those still showing up for something real, a reminder that meaningful connection, in all its forms, is always worth believing in.
Bringing together indē wild’s ritual-led approach to beauty and Bumble’s belief in meaningful relationships, The Pataka Post is a festive symbol of togetherness and warmth. The limited-edition gift box has been created as a heartfelt reminder that love thrives when nurtured both within ourselves and in the connections we cherish most.
Inside The Pataka Post, you’ll find two of indē wild’s community-loved bestsellers: The Dewy Lip Treatment and Champi Hair Oil. Both are rooted in Ayurvedistry™ and designed as everyday acts of self-care, small rituals that remind us to pause, reconnect, and celebrate the people who bring light into our lives.
To mark the launch, indē wild and Bumble hosted two festive mixers in Delhi and Bangalore, evenings filled with warmth, conversation, and celebration. The gatherings brought together vibrant communities of creators, professionals, and friends, each reflecting the campaign’s core message: that love, connection, and community are best celebrated in real life.
“We are incredibly proud of the work we’ve created with For The Love of Love,” said Neela Pal, Bumble’s Chief Marketing Officer. “This campaign is a celebration of what people value most in dating today—feeling seen, safe, and genuinely hopeful. It shines a light on the beauty of real connection and reminds us that love, in its most authentic form, is always worth cherishing. Every element of this campaign is designed not only to inspire and support healthier, more meaningful relationships but also to elevate Bumble as the brand that champions love in all its emotion and possibility. For The Love of Love is about helping people feel the power of love—in the big milestones and in the small everyday moments that make it so meaningful.
“The festive season has always been about connection, community, and a little spark, which is exactly what Bumble and indē wild wanted to create together,” said Diipa Büller-Khosla, Founder of indē wild. “The Pataka Post is more than a gift; it’s an invitation to celebrate love in all its forms, starting with yourself.”
