New Delhi, 6th February, 2026: IndiaMART, India’s largest online B2B marketplace, secured three prestigious honours at IAMAI’s 16th India Digital Awards, underscoring its continued commitment to building a technology-led, scalable, and trusted digital commerce ecosystem for Indian businesses. The company was recognised with Gold awards for AI Innovation of the Year and Best Execution of Performance Campaigns, and a Silver award for Data Science Technology of the Year, reflecting its leadership across AI, performance marketing, and data-driven innovation.`
Gold in AI Innovation of the Year for VANI
VANI, IndiaMART’s in-house voice AI system, autonomously handles buyer calls for intent validation and lead approval, at a faster rate with better quality. For a marketplace like IndiaMART that handles 35 million buyer–seller interactions every month across more than 1 lakh B2B categories and serves buyers from every linguistic and regional segment of India, VANI is their buyer lead validation agent. A deeply integrated, production-grade Voice AI system that eliminates any constraints via AI-first design: multilingual natural conversations, category-agnostic intelligence, zero attrition, always-on availability, and contextual intelligence.
At full production maturity, VANI handles a large volume of calls daily and automates nearly 80% of buyer voice validations, converting a traditionally human-dependent function into a scalable, reliable, and AI-first operation.
Gold in Best Execution of Performance Campaigns for Creator Affiliate Program
IndiaMART’s Creator Affiliate Program is a performance campaign designed to drive online commerce by developing affiliates and influencers as a channel, creating a performance-driven ecosystem that aligns creator incentives directly with B2B demand generation. Unlike the cluttered B2C affiliate space, IndiaMART carved a niche by onboarding 10,000+ industry-specific creators aligned with its B2B core. Built on transparency, automation-first onboarding, and a best-in-class payout model, the programme invites creators at https://affiliate.indiamart.com/
Silver in Data Science Technology of the Year for Real-Time Price Exchange
Addressing the issue of price discovery in India’s fragmented B2B sector, IndiaMART’s Real-Time Price Exchange enables transparent, contextual, and reliable B2B price intelligence. The scattered nature of data and a lack of established benchmarks in the B2B sector lead to varied prices, based on specifications, geography, and market dynamics, thus making manual discovery inefficient and inconsistent. The real-time price exchange addressed this problem by ingesting unstructured buyer–seller interactions across voice, chat, and enquiries, applying LLM-based parsing to extract intent, specifications, location, and price signals, and aggregating these insights using machine learning models to compute dynamic, market-relevant price ranges.
The recognition marks an important milestone in IndiaMART’s journey, reinforcing its commitment to AI-led innovation, performance-driven growth, and data science excellence in building a resilient, future-ready marketplace for MSMEs and large enterprises across India.
