INNISFREE, the high-efficacy natural beauty brand(www.innisfree.com), is pioneering a new pathway to engage the digital-first Gen Z audience by launching a metaverse experience ‘THE ISLE ADVENTURE’ in The Sandbox(www.sandbox.game/en/).
Set to debut in April 2024, INNISFREE heightens the appeal by offering an extraordinary incentive: complete the game and enter to win a flight ticket worth $2,024 (INR 1,68,578). INNISFREE also rolls out an AR game challenge that invites both Web 2 users and social media followers to join in the game as well. There will be 2 winners from India who will get a chance to win Air ticket worth $2,024 (INR 1,68,578) and participants will also be getting additional vouchers on completing the missions.
Find, Explore, and Win
The game features ‘GREEN TEA’, the main character exploring a mystical island named ‘THE ISLE’. As players travel through this game, they’ll tackle fun tasks to create a powerful beauty product, reflecting INNISFREE’s passion for nature-powered skincare.
How To Participate:
1. Enter the Sandbox THE ISLE ADVENTURE and take a photo/screenshot with the Green Tea character and upload it on Instagram #TheIsleAdventure_Metaverse and tag innisfree India
2. Enter the Hub Page, complete the mission, take a photo/ screenshot and upload it to Facebook #TheIsleAdventure_HUB and tag innisfree India
From Metaverse to Real World
The Metaverse Isle Adventure Game will be live on 8th April at 7:30 pm for users to experience, the link for the same will be available on brands SNS platforms.
