Kerala, August 29, 2025: This Onam,Instamart, India’s pioneering quick commerce platform, is helping families make Kerala’s most celebrated festival even more special with the launch of its exclusive new in-app feature, ‘Perfect Pookkalam’. Recognising that the heart of Onam lies in its vibrant pookalams,the feature offers beautifully curated designs along with exact flower quantities — all of which can be delivered to your doorstep in just 10 minutes.
With unique Pookkalam designs to choose from, those celebrating can access a step-by step guide for each pattern, ensuring that even first-time creators can bring their chosen design to life. To make this happen, Instamart has expanded its Onam assortment with over 50 varieties of fresh flowers and leaves in 8 colours, ensuring access to seasonal and locally relevant blooms, all delivered in just 10 minutes. This includes Pookalam favourites like fresh marigold petals, shevanti, tulsi, mor pakhn,assorted flower mixes, and traditional leaves like mango, banana, tulsi, bel patta, betel, and durva grass, among others. Instamart has partnered with local vendors across Kerala to bring a wide assortment of fresh flowers and leaves this Onam — ensuring every Pookalam is as vibrant and authentic as the celebration itself.
Speaking about the feature, Mayur Hola, VP – Brand Marketing at Swiggy, said, “Onam is all about coming together, and the Pookkalam sits right at the heart of those celebrations.With our ‘Perfect Pookkalam’ feature, we wanted to take away the small hassles—whether it’s picking a design or figuring out how much of which flower you need—so families can spend more time enjoying the festival.Instamart steps in to handle the details, leaving the joy and togetherness to you.”
As part of the campaign, Instamart will unveil a unique billboard innovation, designed with artificial flowers to create a striking 3D pookkalam that captures the attention of passersby. The installation further integrates a QR code, directing viewers seamlessly to the ‘Perfect Pookkalam’ feature on the Swiggy app.
With its mix of convenience and cultural relevance, the Perfect Pookkalam feature is designed to help users celebrate Onam in an authentic, hassle-free way, keeping traditions alive while embracing the speed and simplicity of modern living.
