When a beauty haul becomes a household takeover, you know it’s the Nykaa Hot Pink Sale. In its newest campaign film, Nykaa teams up with Bollywood’s rising star and its Brand Icon, Sharvari, to bring to life a scenario we all secretly relate to, the thrill (and chaos) of a sale gone delightfully overboard.
Known for her effortless confidence and growing resonance with Gen Z and millennial audiences, Sharvari plays herself in a story where the only thing piling up faster than drama is Nykaa’s iconic pink boxes.
The film opens in a living room submerged in beauty, from lipsticks to serums, it’s a makeup lover’s dream and Sharvari stands in the middle, facing off with her unimpressed father, played by Darshan Jariwala, trying to justify her, well… slightly excessive shopping. The sale has up to 60% off, free gifts on every order, and the biggest deals on global beauty bestsellers, who wouldn’t lose control?
Just when things seem tense, Sheeba Chaddha enters as the mother, Nykaa app open, cart full, and one small request: “Aapka credit card milega?” That’s when dad realizes… resistance is futile.
The film is a cheeky reminder of what happens when India’s favourite beauty destination drops its biggest sale of the season, excitement, unboxing joy, and a little harmless drama.
Shot with a standout team, the film was brought to life by directors Shiv & Sunny, with styling by Priyanka Kapadia, makeup by Riviera Lynn, hair by Aanchal Morwani, photography by House of Pixels, and creative direction and scripting by Barebones.
The Nykaa Hot Pink Sale goes live on 17th July, 4 PM onwards, only on the Nykaa App. Because let’s be honest, one box is never enough.
