Wednesday, March 4, 2026
HomeBrands in ConversationJerai Fitness Limited and Plus Fitness India to expand 100 Gyms across...

Jerai Fitness Limited and Plus Fitness India to expand 100 Gyms across India

Partnership combines global franchise expertise with Indian manufacturing excellence to accelerate organized fitness growth nationwide

Mumbai, March 4, 2026: India’s fitness industry is entering a high-growth phase as Jerai Fitness Limited and Plus Fitness India announce a strategic collaboration to accelerate an expansion of 100 gyms nationwide. This partnership combines global franchise expertise with Jerai Fitness Limited, which has established a legacy of over three decades, creating a powerful ecosystem for aspiring gym entrepreneurs. The collaboration is built on a common vision of creating a healthier and fitter India.

This collaboration introduces a bundled franchise and equipment model, making gym setup significantly easier and more streamlined. By combining franchise support and equipment procurement into one integrated system, new entrepreneurs can avoid vendor coordination complexities and reduce setup delays, ensuring scalability, brand uniformity, and long-term business sustainability.

Rajesh Rai, Chairman & MD, Jerai Fitness Limited, stated, “Our passion for producing equipment majorly in-house has been instrumental in Jerai Fitness growth. By manufacturing domestically, Jerai ensures quality control, cost efficiencies, reduced import dependency, and support for the ‘Make in India’ initiative. Our belief is that fitness infrastructure should be accessible and affordable for every serious entrepreneur entering the fitness industry.”

The collaboration between Jerai Fitness Limited and Plus Fitness India positions both organizations at the forefront of this expansion wave by integrating global franchise expertise with Indian manufacturing excellence. The partnership is set to accelerate organized gym growth, support entrepreneurship in Tier 1, Tier 2, and Tier 3 cities, enhance accessibility to premium fitness infrastructure, and promote long-term health awareness nationwide.

Jerai Fitness Limited is widely recognized as a fitness equipment manufacturer and has a long-standing presence which has allowed them to develop key operational areas such as manufacturing processes, inventory management, distribution efficiency, and customer service. The company is a pioneer in automated manufacturing, with modern processes like robotic welding, fully automated assembly line, and cutting-edge Turkish and Japanese machinery.

Siraj Lalani, Master franchisee, Plus Fitness India, says, “Long-term goal for Plus Fitness India is to build a structured, professionally managed gym network that empowers communities across metro cities and emerging markets, and the 100-gym expansion strategy aligns with the rising demand for organized fitness infrastructure in India.”

Faiz Sopariwala, Business Development Head, Plus Fitness India, stated, “This partnership with Jerai Fitness Limited allows us to integrate world-class franchise systems with India’s most trusted equipment manufacturer. Our focus is not just opening gyms, but building profitable, sustainable businesses for franchise partners while contributing to a healthier nation.”

Plus Fitness India has established itself as one of the fastest-growing international gym franchise brands, operating 350+ clubs globally across countries including Australia, New Zealand, India, and several Asia-Pacific markets. The brand’s proven 24/7 access model, standardized global infrastructure, and technology-driven operations have enabled consistent performance across regions.

India’s fitness market is projected to grow significantly in the coming years, driven by increasing health awareness, corporate wellness programs, and lifestyle shifts. The Indian fitness equipment market was estimated to be sized at Rs. 2,500 cr. in 2024, and is further set to grow to Rs. 4,600 cr. by 2029 at a CAGR of 13% as per Wazir report.

The gym expansion plan marks a defining chapter for India’s fitness ecosystem. With Jerai Fitness Limited’s pioneered automated manufacturing capabilities and Plus Fitness India’s global credibility, the collaboration offers a comprehensive, scalable, and profitable model for gym entrepreneurs. As India moves toward a more health-conscious future, this partnership stands as a strong step toward making world-class fitness accessible, affordable, and operationally seamless across the country.

Author
Authorhttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts