Bengaluru, January 21, 2026 – Shopsy by Flipkart, one of India’s fastest growing hypervalue platforms, today released its Year-end Trends Wrap 2025, highlighting a landmark year for India’s next-generation online shopping markets. These trends underscore how Tier 2, Tier 3, and emerging towns are driving growth, accounting for 67.5% of all orders on the platform, reflecting Shopsy’s expanding footprint across Bharat.
“2025 was a defining year for Shopsy, as hypervalue commerce became truly Bharat-led, with Tier 2 and Tier 3+ towns contributing over 67% of our orders. We witnessed a fundamental shift in how India shops, with value-driven e-commerce moving from occasional purchases to an everyday habit. As a hypervalue platform, Shopsy has become a powerful catalyst in bringing first-time digital consumers across Bharat into the fold of digital commerce by offering value and affordability, a light and intuitive app optimised for low-data conditions, customer-centric benefits such as our 7-day return policy, and a zero-commission model that brings hyperlocal sellers online—making digital commerce accessible, relatable, and affordable. As hypervalue e-commerce becomes mainstream, Shopsy is enabling millions across Bharat to embrace digital commerce with confidence.” said, Kapil Thirani, Vice President, Shopsy and Flipkart Marketplace, Flipkart.
Tier 2 and Tier 3 Cities Lead the Charge
Shopsy’s 2025 user growth was powered by Bharat, with 61% growth in Tier 3+ markets, reflecting rising trust and adoption in the country. Key tier 2 cities included Jammu, Guwahati, Mysore, Dehradun, and Gorakhpur, while tier 3 cities’ orders were led by Agartala, Vellore, Bardhaman, Imphal, and Medinipur.
Remote towns across India also emerged as high growth micro-markets, with Ziro, Jaigaon, Manah, Dhawki, Lunga, Tawang and Mawlynnong contributing significantly.
Trends Drive Consumer Preferences
In 2025, strong trend-led demand was seen across Bharat, with consumers from beyond metros eagerly purchasing viral and globally influenced products on Shopsy, demonstrating that trend-led adoption is no longer limited to metros.
From Guwahati leading Korean beauty orders to Sitamarhi’s growing appetite for matcha, Jammu’s demand for tumbler mugs, Barasat’s interest in Labubu collectibles, and Katihar’s preference for Kolhapuri chappals, these patterns underscore how global trends and popular products are resonating strongly across Tier 2+ cities.
These insights reinforce Shopsy’s commitment to understanding evolving consumer preferences and catering to demand patterns across Bharat.
Zero Commission Boosts Seller Growth
Shopsy’s newly launched zero commission model significantly accelerated seller engagement across product categories and geographical regions:
- Weekly new seller onboarding doubled
- Electronics sellers grew 3X, Home & Lifestyle 2.5X
- Weekly listings doubled, led by Home (Bottles, Showpieces, Bedsheets) and Lifestyle (Sports Shoes, Nightsuits, T-Shirts)
Sellers in low-touchpoint verticals also doubled their listings, reflecting strong confidence in Shopsy’s seller-first ecosystem. Shopsy supports sellers with a dedicated onboarding team, a 60-day business incubation program, multi-channel guidance via WhatsApp, LinkedIn, YouTube and direct calls, and ongoing educational content to simplify listing, order processing, and advertising.
Category Performance
Top-performing categories included Home, Women’s and Kids Apparel, Men’s Apparel, Travel & Accessories, and Beauty & Personal Care. To further improve customer experience, Shopsy extended its easy returns window from 3 to 7 days, ensuring a seamless, hassle-free experience for both customers and sellers.
Demographic Insights
Young shoppers dominate, with Gen Z (15–25 years) and millennials (25–35 years) accounting for 83% of users. Male shoppers now make up 67% of the user base, aligning with Shopsy’s growing adoption in value-conscious Tier 2 and Tier 3 markets.
Shopsy sees hypervalue e-commerce growth currently driven by value-conscious consumers, who make up a significant share of new shoppers. Fashion, Beauty, and Home categories are expected to show strong adoption, with Gen Z shoppers in Tier 2 and Tier 3 towns continuing to drive growth.
