National, 4th February 2026: Kingfisher Premium Packaged Drinking Water, has partnered with JioHotstar, to launch Kingfisher Good Times Hangout, a first-of-its-kind, live content feed on the JioHotstar platform, aimed at enhancing the live cricket viewing experience through a more social and interactive format.
The dedicated feed will go live during the TATA Women’s Premier League (WPL) Semi-Final on February 3 and the Final on February 5, from 6:30 pm onwards, and will be available to viewers watching the matches live on JioHotstar.
Kingfisher Good Times Hangout enhances live match viewing by combining real-time commentary, humour and cultural conversations for diverse audiences. The Kingfisher Good Times Hangout feed features a curated mix of cricket broadcasters, former cricketers, stand-up comics and well-known personalities from the entertainment and influencer ecosystem. The line-up includes Mantra, Sahiba Bali, Angad Singh Ranyal, Gurleen Pannu, Aakash Gupta, Harsh Gujral and Kullu, alongside cricket experts Aakash Chopra, Reema Malhotra and Veda Krishnamurthy, offering a balanced blend of match insights and light-hearted banter throughout the live broadcast.
Commenting on the initiative, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Cricket has always been closely associated with togetherness and shared experiences, which strongly aligns with the ethos of our brand. With Good Times Hangout, our objective was to move beyond conventional engagements and add a differentiated layer to live cricket viewing by making it more social and interactive. Our collaboration with JioHotstar enables us to leverage technology to enhance engagement while staying true to the way fans naturally enjoy the game.”
Anup Govindan, Head – Sports Sales, JioStar, said, “At JioStar, our focus is on constantly reimagining how fans experience live sports. The Kingfisher Good Times Hangout on JioHotstar is a great example of how brands can take fan engagement to the next level and become an integral part of the viewing experience. By combining live cricket with culture, conversation, and community, this partnership brings a new layer of interactivity and demonstrates the power of co-creating innovative formats that resonate deeply with today’s audiences.”
By combining sport, entertainment and technology, Kingfisher Good Times Hangout introduces a differentiated approach to live cricket consumption and reinforces Kingfisher Packaged Drinking Water’s long-standing association with togetherness, fun and shared moments. Viewers can access the feed by selecting the Kingfisher Good Times Hangout option under the Audio & Subtitles tab while watching the live match on JioHotstar, adding a new dimension to how sporting events are experienced.
