National, 27 February 2026: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company, has announced its association as the Co-Presenting Partner of Karan Aujla’s P POP Culture India Tour 2026. This high-impact collaboration brings music and culture to the forefront of the brand’s “Good Times” philosophy. As Co-Presenting Partner, Kingfisher Premium Packaged Drinking Water will play an integral role across the tour’s on-ground and digital ecosystem, driving immersive consumer experiences and meaningful brand engagement throughout the tour.
The partnership is anchored by a series of three brand films featuring Karan Aujla, where the artist reimagines Kingfisher’s iconic Oo La La La Le O jingle across Afro, Punjabi and Funk genres bringing his signature sound to an epic jingle that has long been synonymous with the Kingfisher Good Times legacy.
The Afro film sets a relaxed jam session tone, with Karan warming up, finding his rhythm and delivering a smooth Afro inspired rendition that builds anticipation for something epic. The Punjabi film draws from his cultural roots, translating into a high energy Punjabi pop interpretation marked by confidence and commanding stage presence. The Funk film adds a playful yet bold edge, driven by contemporary beats and a groove that showcases Karan’s versatility while amplifying the epic Good Times spirit. Together, the films blend spontaneous performance moments with music led storytelling, strengthening Kingfisher Premium Packaged Drinking Water’s cultural equity and deepening its connection with young expressive audiences.
Commenting on the partnership, Vikram Bahl, Chief Marketing Officer, United Breweries Limited said, “Music is a powerful cultural connector and a core passion point for our consumers. At Kingfisher we have always believed in creating moments that unlock fun and bring people together. Through our three brand films with Karan Aujla, we are reimagining our iconic Oo La La La Le O jingle across different music styles bringing a fresh cultural expression of Good Times to life. Our association with Karan Aujla’s P POP Culture India Tour allows us to integrate this philosophy seamlessly into one of the most exciting music movements in the country today while building deeper cultural relevance with audiences across India.”
Sharing his excitement about the association, Karan Aujla, Global Music Artist said, “Partnering with Kingfisher was destiny. Music and celebrations have always been part of our DNA, and it felt magical being part of the Good Times! Reimagining ‘Oo La La La Le O’ in my own style, across different sounds and genres, was a real creative high. I got to bring my energy to something iconic — respect the legacy, but still make it feel fresh and true to who I am. It’s not just a remake. It’s a new vibe. Look out for your King of Good Times at the P Pop Culture Tour hitting your cities soon.”
The P POP Culture India Tour 2026 will roll across key cultural hubs including Delhi on 28 February Mumbai and Pune on 3 March Chandigarh on 14 March Indore on 21 March Bengaluru on 29 March Kolkata on 3 April Jaipur on 5 April and Lucknow on 10 April delivering Good Times at every stop.
With this partnership Kingfisher Premium Packaged Drinking Water continues to reinforce music as a central pillar of its brand identity celebrating creativity community and moments that define unforgettable Good Times.
To experience the collaboration fans can watch the brand films now across Kingfisher’s official digital and social media platforms.
- Afro: https://youtu.be/fGWQSQqSdOE
- Funk: https://youtu.be/7LYj5xcSTIU
- Punjabi: https://youtu.be/SlnXRFr_lfM
