Mumbai, [9th April 2025] – Knya, India’s leading medical brand, is proud to unveil its first-ever brand film titled “More Than Scrubs, A Beginning“. The film is a powerful tribute to the spirit of medical professionals across the country—those who lead with purpose, compassion, and quiet resilience. Through an emotional narrative, it captures the journey of those who wear more than just scrubs; they carry the weight of care, responsibility, and hope.
The film opens with a mother and a doctor returning home late from a long shift, exhausted but still full of purpose. Her young daughter watches in awe as her mother removes her stethoscope and lab coat, inspired by her strength and dedication. The daughter dreams of becoming a doctor herself and asks for a scrub just like her mother’s. In a quiet, heartfelt moment, the mother lovingly sews a scrub for her daughter, imbuing it with love, hope, and a legacy of care. This simple yet meaningful act symbolizes the deep love, care, and commitment the mother provides, both as a parent and as a healthcare professional. Years later, the daughter, now a doctor, proudly wears the scrub—made by Knya—carrying forward the love and dedication passed down through generations. The film beautifully captures how small memories—like a child’s innocent wish and the quiet moments shared between a mother and daughter—can leave a lasting impression, sparking a dream that will one day take flight.
Vanshika Kaji, Co-Founder of Knya said, “Creating this film was a significant move for us as a brand. While we’ve always focused on providing the best apparel for healthcare professionals, this film was about connecting with them on a much deeper emotional level. We wanted to move beyond just showcasing our product and focus on the love, dedication, and legacy that healthcare professionals carry with them. The effort that went into creating this film, from the storytelling to the real-life experiences we captured, reflects our belief in honoring the human side of healthcare. It’s not just about what we make—it’s about the professionals who wear our products and the impact they have every day.”
The launch of this film is part of Knya’s ongoing efforts to connect with healthcare professionals not just as customers, but as partners in a shared mission to improve the healthcare ecosystem. Knya offers a range of medical apparel, including scrubs, lab coats, and essential medical tools such as the recently launched 6sense Stethoscope. Designed with the highest standards of comfort, durability, and style, Knya’s products support healthcare workers in delivering their best care with confidence and ease.
