“Lifelong Sparks Joyful Home Debates with ‘Nok Jhok’—Where Function Meets Fun!”

Lifelong Online has expanded its Home Improvement category, introducing the “Nok Jhok” campaign featuring Archana Puran Singh and Parmeet Sethi. The campaign humorously portrays the everyday household discussions that take place when selecting home essentials. Through their playful banter and natural chemistry, the couple brings to life the relatable quirks of decision-making in Indian homes.

The newly launched product range includes home safes, ladders, plant stands, drying racks, and bathroom organizers, combining functionality, style, and space efficiency. Designed to address the needs of modern homes, these solutions emphasize smart organization, convenience, and aesthetic appeal.

Shivalika Bhasin, Brand Partnerships Manager at Lifelong Online, notes that the brand’s approach is driven by real household experiences rather than solely industry trends. With India’s home improvement sector booming, particularly in urban and semi-urban areas, more consumers are seeking affordable yet sophisticated solutions to enhance their living spaces.

Deval Nigam, Business Head for Home Improvement & Personal Care Products, highlights that Lifelong’s commitment to quality is reflected in consistently high Amazon ratings (4+), reinforcing customer trust in its innovative and practical designs.

Beyond product offerings, “Nok Jhok” aims to initiate a broader conversation about home organization, domestic debates, and functional yet beautiful living spaces. The campaign will be launched across Instagram, YouTube, and OTT platforms, using episodic digital content to engage couples, families, and homemakers.

By embracing the lighthearted “nok jhok” moments that define Indian households, Lifelong Online encourages consumers to find humor in their everyday discussions while discovering intelligent home solutions that enhance daily living.