Mumbai, September 26, 2025: L’Oréal Professionnel has created India’s biggest salon by hosting a large-scale event for hairdressers from across the country making it a defining moment for Indian hairdressing. The event, L’Oréal Professionnel Hair Color Coders, held on 17th September 2025, brought together 422 hairdressers and 422 models under one roof, where the brand set a GUINNESS WORLD RECORDS title for most people coloring hair. At its heart, the event spotlighted Iconic Browns, L’Oréal Professionnel’s color trend of the year, known for a versatile shade palette that reflects the evolving preferences of Indian consumers and professionals.
This spectacular event spotlighted the rise of the hairdresser creator community. With L’Oréal Professionnel Artistic Ambassadors & Indian Hairdressing Award winners leading the transformations, hairdressers demonstrated how they are shaping not only salon artistry but also conversations through digital storytelling. This reflects L’Oréal Professionnel’s larger mission in India, not only upskilling talent but also uplifting hairstylists as creators and influential voices in the online beauty space.
“What L’Oréal Professionnel India achieved today showcases our capability to set global benchmarks and lead on the world stage”, said Zeenia Bastani, Director, Professional Products Division, L’Oréal India. “We witnessed a mega masterclass by our Global Color Ambassador Min Kim, 422 L’Oréal Professionnel Iconic Brown hair transformations under one roof, an electrifying passion for hairdressing and an overwhelming love for L’Oréal Professionnel! It signifies our strong partnership and our unwavering belief in the talent and entrepreneurial spirit of India’s hairdressing community.”
This event was brought alive in a massive 1 Lakh sq ft space at NESCO, Mumbai, with 60 backwashes and over 5000 hair color tubes of iconic L’Oreal Professionnel brands like iNOA – the no ammonia hair color, Majirel – the pro favorite & Dia Color – the demi-permanent gloss color.
The event also generated a wave of more than 1,000 social mentions across platforms in a single day. Each content created highlights the craft and creativity of participating hairdressers, giving them visibility, recognition and an opportunity to inspire peers and clients alike.
Commenting on the success of the event, Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel India, stated, “L’Oréal Professionnel Hair Color Coders 2025 marks a pivotal step for the professional hairdressing industry in India. By bringing together 422 hairstylists in one record-setting moment, we’re not just celebrating hair color artistry, we’re reinforcing the growing demand for premium hair color salon services and the influence professionals have in shaping hair trends. With salons evolving into destinations for personalized and elevated experiences, hair color is now driving salon business growth like never before. At L’Oréal Professionnel, we stand for three things: Professional hairdressing; hair tech and innovation; and elevating the hair artist – this event is a testimony of just that.”
In the months leading up to this significant milestone, hair color professionals participated in four intensive masterclasses. Led by industry experts, these sessions were designed to elevate their social savviness, refine their color, cut, and style techniques, and fully equip them to demonstrate their artistry for this premier event.
“L’Oréal Professionnel Hair Color Coders was about more than setting a record, it was about elevating skill,” said Priya Kasthuri Rangan, Head of Education, L’Oréal Professionnel India. ” Education has been the backbone of the brand since its inception in India. Through this platform, we’ve given hairstylists an opportunity not only to upskill their craft but also to showcase their hairdressing expertise. We are very proud at L’Oréal Professionnel India to be able to create this elite community of hairdressers who have shown passion, diligence, and unwavering commitment to the program”
The day also featured an exclusive masterclass by Min Kim, L’Oréal Professionnel’s Global Color Ambassador, who demonstrated advanced face framing and placement techniques with attending hairdressers. As a participant to the record, she delivered a show-stopping brown hair color makeover for actress Kritika Kamra, live on stage. Kritika’s hair emerged looking exceptionally glossy, vibrant and truly transformed.
“The L’Oréal Professionnel Hair Color Coders program in India showcased how education and creativity come together to push the boundaries of professional hairdressing,” said Min Kim. “Browns are being redefined globally through techniques like glossing, balayage, and tonal layering, and it was inspiring to see Indian hairstylists embrace this at scale. This moment reflects the power of sharing knowledge and elevating hair artistry internationally.”
Event Highlights
- GUINNESS WORLD RECORDS TITLE: “Most people coloring hair” by L’Oréal Professionnel India.
- 422 hairstylists, 422 hair color transformations, 1 #iconicbrowns hair color trend.
- Massive event space sprawling 1 Lakh sq ft, 60 backwashes and 5000+ color tubes and products.
- Spotlight on the salon hairstylist creator community.
- Exclusive masterclass by Min Kim, Global Color Ambassador for L’Oréal Professionnel.
- Iconic Brown transformation of actress Kritika Kamra
Since its inception in India, L’Oréal Professionnel has transformed the face of professional beauty, from introducing global innovations to elevating hairdressing into one of the most aspirational professions. L’Oréal Professionnel Hair Color Coders 2025 is a highlight of that journey: a milestone that celebrated hair artistry, education, and the pro community, while cementing the 2025 hair color trend Iconic Browns.
