15th October 2025, Delhi: LOTTE India Corporation Ltd. has announced yet another product innovation to India’s ice-cream market with the launch of Subak & Shark. Inspired by Korea’s playful imagination and crafted for Indian tastes, these first-of-its-kind playful ice candies combine refreshing flavours, slushy textures, and fun shapes that promise to delight consumers across kids, teens, and adults alike. The launch marks a significant milestone in the ice-cream category in India, following the success of Lotte Krunch (India’s first Korean 4-layered ice cream bar), and reinforces LOTTE’s commitment to bringing bold, refreshing and K-Cool product experiences to Indian consumers.
Inspired by Korea’s imagination and bold pop culture, Subak & Shark are not just ice candies; they are slush candies that make every bite an experience. Subak (which means watermelon in Korean) combines juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds” in a slice-shaped design. Shark delivers a dual orange–strawberry fusion in a striking shark shape, turning experience into playful engagement.
To amplify the launch, a vibrant K-culture campaign—blending K-pop energy with anime storytelling and built on the thought of ‘Refreshingly K-Cool’—highlights a candy experience that refreshes you. It brings the Subak & Shark world alive through 10 digital assets.
Rishabh Verma, Head of Marketing, LOTTE India Corporation Ltd., said, “Building on the success of Worldcone and Krunch, Subak & Shark embody LOTTE’s next phase of product innovation for India. These ice candies fuse Korean innovation to create a multisensorial snacking experience. Today’s consumers seek more than flavor—they want relevance and connection. Subak & Shark deliver just that, capturing the essence of modern snacking. This launch marks a key milestone in LOTTE’s mission to bring the spirit of K-Culture to the world, one refreshing bite at a time”
Ankit Dubey, Sr. Brand Manager, LOTTE India Corporation Ltd., added, “Subak & Shark make ice candies fun, expressive, and culturally inspired. Whether its kids enjoying the playful shapes, teens creating shareable moments, or adults indulging in nostalgia, these products are crafted to go beyond refreshment and deliver delight. It is an immersive experience that connects emotionally with consumers. With this launch, we are strengthening our category leadership and continuing LOTTE’s journey of bringing world-class innovation to India.”
Priced at ₹20 for a 75 ml pack, Subak & Shark are accessible to consumers nationwide. Distribution will cover 50,000+ outlets across India, including modern trade, general trade, Q-commerce platforms, and Havmor-exclusive parlours. Vibrant in-store visibility will ensure strong recall across retail touchpoints.
With Subak & Shark, LOTTE reinforces its commitment to making playful, refreshing innovations widely available, ensuring consumers everywhere can snack, slurp, and play.
