Kolkata, October 2025 – Distinctive lilac cars are turning heads across Kolkata this Durga Puja as LOVETC transforms the city’s streets into a mobile glamour retreat experience. The five-day initiative blends cultural celebration with cutting-edge marketing, creating high visibility and authentic engagement for pandal hoppers.
Founded by Ananya Birla earlier this year, LOVETC is pioneering a new approach to festival marketing, bringing bold brand visibility directly to consumers during their celebrations. The distinctive lilac presence is creating maximum impact during peak festive footfall, proving that brands can meaningfully participate in Kolkata’s most celebrated cultural moment.
This Durga Puja, Kolkata’s streets are set to experience an innovative concept to excite beauty enthusiasts. Adding to the excitement, influencers including Suhina Chakraborty, Saheli DebRay and Sirin Hazari are joining pandal-hopping journeys, documenting their experiences and creating authentic stories of how beauty and festivity intertwine. To amplify engagement, LOVETC has partnered with leading local radio stations for an interactive city-wide contest. The mechanics are simple:
- Spot the signature lilac car
- Snap a picture
- Tag @lovetc.beauty on social media
- Win exclusive prizes
At the heart of the campaign lies LOVETC’s philosophy: beauty is a personal journey, where self-expression knows no limits.
For more information:
Website: www.LOVETC.com
Social Media: @LOVETC.beauty
