May 10th 2025: Jaypore, the artisanal brand from Aditya Birla Fashion and Retail Ltd., has launched a touching Mother’s Day campaign called Maaeri. Led by actress Neha Dhupia, the campaign celebrates the beautiful bond between mothers and their children in today’s digital world.
The campaign shows how the roles between a mother and child are changing. In the past, moms taught us how to walk, talk, and dream. Today, we help them learn how to use phones, scan QR codes, and shop online. These simple everyday moments reflect how love and support flow both ways. In a series of digital films, Maaeri captures these small acts with honesty, warmth, and a sense of nostalgia.
At the heart of the campaign is a simple message: You Taught Me First. It reminds us that while our mothers once guided us through life, we now help them navigate the digital age. It’s not just about teaching them tech — it’s about spending time, sharing laughs, and creating new memories.
Manu Gupta, Vice President & Brand Head at Jaypore, shared, “Our mothers once taught us to dream, and today, we’re teaching them to browse, swipe, pay, and post. This campaign is a tender celebration of those small, humorous, shared moments of learning — where roles shift, but love remains constant. ‘Maaeri’ is about honoring those quiet acts of everyday empowerment, where respect flows both ways.”
With Maaeri, Jaypore invites everyone to honor their mothers — not just with gifts, but by recognizing their strength and the love they give every day. It’s a reminder that even the smallest moments, like showing your mom how to use an app, can mean a lot.
