For over two decades, Madhu S Dutta has been the mastermind behind some of India’s most iconic brands, transforming them into household names through powerful storytelling and strategic innovation. Now, she’s stepping into a new chapter—one that carries her personal imprint in every detail.
With the launch of HOUSE OF MSD, Dutta is taking ownership of her narrative, leaving behind the role of brand custodian to build something deeply personal, bold, and original.
A Storyteller at Heart
Dutta’s career has been shaped by her ability to craft emotional connections between brands and consumers. From redefining Indian jewellery at Tanishq—including a stunning collaboration with designer Sabyasachi Mukherjee—to leading groundbreaking campaigns at Raymond, her work has always been about more than just products. She made luxury relatable, tradition fashionable, and everyday fashion aspirational.
At every turn, her focus was clear: make brands feel alive, connect them to culture, and build stories that linger in people’s minds.
The Birth of HOUSE OF MSD
HOUSE OF MSD isn’t just a consultancy—it’s a creative space built on Dutta’s philosophy of authentic, intentional, and emotionally intelligent branding. It’s where strategy meets intuition, where business decisions are infused with storytelling, and where brands can find their unique, human-centered voice.
The venture is still unfolding, but insiders hint at a hybrid model—part brand lab, part creative studio, and part lifestyle incubator.
For Dutta, this transition is more than just a professional milestone—it’s a personal evolution. “There comes a time when you want to stop shaping someone else’s legacy and start building your own,” she reflects.
Her journey isn’t just about launching another consultancy—it’s about embracing the freedom and responsibility of creating something truly hers. With HOUSE OF MSD, she’s not just strategizing—she’s leading, executing, and breathing life into brands in a way only she can.
