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Maison Sia Debuts an Exclusive World of Collectible Furniture with Edra and Naturedesign

Maison Sia, India’s definitive address for global luxury décor, unveils its first-ever collectible furniture collection at its flagship Delhi store. This landmark launch, curated by founder Vratika Gupta, marks a natural evolution of the brand, from rare objets d’art into the world of iconic furniture that illustrates art, emotion, and timeless design.

This unveiling depicts Maison Sia’s design philosophy: true luxury is never mass-produced, but rather discovered, felt, and chosen with intent. Guided by this vision, Vratika journeyed across Europe, seeking creators who treat furniture not as product, but as poetry. The result is a singular curation of two of Italy’s most celebrated houses, Edra and Naturedesign, brought exclusively to India through Maison Sia.

Edra, the Tuscan atelier revered for merging innovation with artistry, reimagines the very idea of comfort. Its sculptural forms are animated by proprietary breakthroughs such as Gellyfoam® and Smart Cushion technology, offering a sensory experience that is as rare as it is indulgent. The Delhi showcase presents global icons like Francesco Binfaré’s Pack Sofa, where an oversized reclining bear rests on an ice-inspired base, recasting the idea of a sofa into a conversation of art and whimsy. Alongside it sits the free-form On the Rocks, Jacopo Foggini’s luminous alabaster Cicladi Tables, and the ethereal Margherita Armchair, pieces that surpass utility to become collectible expressions of contemporary Italian design.

In exceptional harmony, Naturedesign brings quiet power and soulful restraint. Each creation is born of centuries-old reclaimed wood, preserved with reverence and paired with noble materials such as marble, ceramic, and fine leathers. Its minimalist silhouettes, whether the sculptural grace of the Twig Rocking Chair, the refinement of the Blur Coffee Tables, or the fluid grace of the Dune Sofa, showcase the spirit of time, sustainability, and authenticity. Every piece is an heirloom in the making, crafted in Northern Italy with ecological integrity and artisanal devotion.

Together, Edra and Naturedesign form a dialogue of contrasts within Maison Sia’s curation. One fascinates with audacity and theatricality, the other soothes with grounding warmth and natural beauty. United under Maison Sia’s discerning eye, they illustrate the dualities of modern luxury, innovation and tradition, drama and serenity, art and life.

This exclusive debut elevates Maison Sia into a new era of design storytelling. As the sole partner for Naturedesign across India and the exclusive home of Edra in North India, Maison Sia now offers furniture that is not only globally applauded but also deeply personal. With prices beginning at INR 70,000 for Naturedesign and INR 2,75,000 for Edra, the collection invites collectors and connoisseurs to embrace pieces that are rare, experiential, and destined to endure.  

The launch experience at the Delhi flagship has been conceived as an intimate evening of immersion, where live music, artisanal wine, and curated discussions mirror the refinement of the pieces on display. Guests will be guided through tactile journeys of form and material, with Vratika Gupta herself offering insight into the philosophy behind each curation. True to Maison Sia’s ethos, it will be less an event, more a sensorial celebration of beauty, intention, and artful living.

With this unveiling, Maison Sia reaffirms its place as a pioneer of luxury in India. Beyond Edra and Naturedesign, the brand continues to present a carefully chosen constellation of names, Assouline, Murano glass, Giobagnara, Glas Remis, Qeeboo, and Leblon Delienne, each aligned with its pursuit of collectible design. Together, they evolve Maison Sia into a destination where design becomes identity, and opulence becomes language.

This is not merely a launch. It is a milestone in India’s design landscape, and a declaration of Maison Sia’s vision to bring to life furniture and décor that inspire, stay, and outshine the ordinary.

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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