Bengaluru; August 13, 2025 – Mankind Pharma, India’s fourth-largest pharmaceutical company, has launched a thought-provoking Independence Day campaign for its fast growing antacid brand Gas-O-Fast that champions Indian solutions for home-grown digestive issues. Gas-O-Fast has emerged as a formidable player in the Indian antacid market, achieving a significant milestone of ₹200 crores in revenue according to IQVIA data, with an impressive 11% market share approximately.
Launched across YouTube and Meta platforms, Gas-O-Fast’s latest campaign proudly positions it as the Asli Indian Solution. Rooted in the country’s love for bold, flavour-packed food, the campaign champions jeera, India’s time-tested remedy.
Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit,Mankind Pharma,commented:”This Independence Day, we are urging Indians to ‘Be Vocal for Local Brands’ and reflect on a simple truth- if our food is proudly desi and our acidity is undeniably desi, our relief should be just as desi.” Gas-O-Fast isnt just about treating acidity; its about reclaiming our digestive independence with time-tested Indian ingredients like jeera, delivered in a modern, fast-acting format. In line with the “Make in India vision”, we are championing solutions that are made by Indians, for Indians, and rooted in our own wisdom.
Gas-O-Fast’s Independence Day campaign goes beyond traditional celebrations,inspiring Indians to choose Made in India solutions for their healthcare needs. Celebrating the nation’s love for bold,spicy flavours, the campaign champions Gas-O-Fast as the natural, Indian solution for home-grown digestive issues. With the time-tested goodness of jeera in a modern, fizz-powered format, Gas-O-Fast stands out as an antacid that doesn’t just treat the Indian gut, it understands and celebrates it.
At the heart of Gas-O-Fast’s formulation is jeera (cumin), a time-tested Indian remedy for digestive issues. The brand brings this traditional ingredient back to the forefront in a fast, fizzy, modern format, reclaiming it as the smart choice for contemporary Indians who want effective relief rooted in Indian wisdom.
“Jeera isn’t just a spice in Indian kitchens, it’s been our digestive companion for centuries,” added Mr.Chatterjee.”We’ve simply modernized this age-old remedy for today’s fast-paced lifestyle while maintaining its desi essence.”
The complete Independence Day campaign film is now live on Gas-O-Fast’s official YouTube channel and across its social media platforms on Meta.
Gas-O-Fast remains committed to offering effective digestive relief that’s proudly rooted in India. As a Make in India product, it brings together time-tested Indian ingredients like jeera with modern convenience to meet the unique needs of Indian consumers who enjoy the country’s rich and spicy food culture.
