Mumbai, 27 November 2025: Paying just got a style upgrade. Mastercard has launched a vibrant, culture-driven campaign that turns mobile contactless payments from a simple tap into a bold statement of individuality. Titled ‘Tap Your Phone, Pay in Style’, the five-film campaign showcases how a single tap carries the confidence of speed, the assurance of security, and the glamour of style.
Fronted by two of India’s brightest rising stars—Ishaan Khatter from Bollywood and Krithi Shetty from Tollywood—the campaign bursts with cinematic flair, dynamic movement, and a soundtrack that celebrates the pulse of India. Each film elevates the everyday act of paying into something sleek, effortless, and unforgettable.
Over the next few weeks, ‘Tap Your Phone, Pay in Style’ will unfold in five distinct phases. It’ll open with short, snappy teasers seeded across online and social platforms before the main cinematic films drop. From there, a rhythm of weekly content bursts will keep the conversation alive.
To amplify the message of unmatched convenience and security behind Mastercard-powered Tap & Go payments, leading influencers and creators across finance, lifestyle, fashion, and entertainment will share their own signature ‘tap moments,’ igniting trends on Reels, Shorts, and Stories. To capture the imagination of Gen Z and millennials, the campaign will fuel music challenges, interactive polls and quizzes, and a surge of user-generated content—turning everyday transactions into a cultural movement.
With a goal to onboard five million mobile contactless cards across India for this experience, Mastercard is closely working with issuing banks, merchant partners, and retail hubs. “Mobile contactless payments aren’t just smart; they are also highly reliable. Built on multiple layers of security, every tap is protected—and that confidence is what will power the future of commerce,” said Ravi Datla, Senior Vice President, Products & Solutions, South Asia, Mastercard.
The campaign also spills beyond the screen into high-footfall spaces, reimagining restaurants, clubs, and cafes as immersive ‘tap zones.’ “Consumers today see tech advancements as an extension of who they are. With this campaign, we have tried to blend the security and speed of mobile contactless payments with the sophistication of personal style—every tap is a moment, which belongs an individual. It’s about paying smarter, living effortlessly, and showing your real self in ways that matter,” said Lavani Agarwal, Vice President & Head, Marketing and Communications, South Asia, Mastercard.
This campaign by McCann India, captures India’s contemporary rhythm. “In the payments landscape Mastercard’s opportunity is not technical, it is behavioural. Consumers already can tap their phones. They just haven’t built the instinctive muscle memory of this act.
With ‘Tap your phone. Pay in style’, we are not really selling a feature – we’re shaping a gesture. A tap that feels intuitive, effortless, and perfectly in step with the confidence and rhythm of modern life.
Our insight was simple: Young consumers don’t want to learn how to use technology – they want it to move at the pace of their instinct.
Mastercard Tap & Pay fits their world because the gesture feels intuitive, almost instinctive, like a rhythm, not a ritual.
A fresh rap track adds to the swagger of the tap and makes the gesture effortlessly cool – the kind of movement young consumers adopt without being told.” said Rajesh Sharma, National Planning Director, McCann India.
With its fusion of music, movement, and modernity, this campaign celebrates a new way of living—one where technology meets expression. “
“Today, our style shows up in everything—how we move, how we show up, even how we tap for payment. That’s what made collaborating with Mastercard so exciting for me. Their tech is effortless, modern, and totally in sync with how we live. This campaign reflects that vibe perfectly—fun, stylish, and full of attitude.”
“In today’s world, every action is an expression of who we are—from the way we walk into a room to the simple act of paying for our coffee. That’s exactly why this collaboration with Mastercard resonates with me. Their commitment to seamless, secure, and intuitive technology mirrors the ease and confidence I value. This campaign brings all of that together—modern, expressive, and full of character.”” said Ishaan Khatter.
