New Delhi, India 03 January 2025 – Medusa Beverages, India’s fastest-growing homegrown beer brand has recently announced the launch of its draught beer offering in Delhi, marking a strategic move to deepen its on-trade and HORECA presence by delivering fresher pours, improved consistency, and a more immersive pub-and-bar experience.
The rollout comes at a time when urban consumers are increasingly seeking experience-driven, social drinking formats, positioning draught beer as a key growth lever for the brand’s B2B and experiential expansion. Delhi continues to be Medusa’s most significant and mature market. In FY25, the city contributed approximately 5.4 lakh cases, and over 10% of market share, reinforcing Medusa’s strong foothold in one of India’s most competitive beer markets. Building on this momentum, the draught beer launch is designed to deepen consumer engagement while strengthening the brand’s relevance across high-traffic on-trade environments. Additionally, the brand uses special Lindr ‘Naked’ taps imported from the Czech Republic, renowned for its beer culture and dispensing expertise and is designed to deliver a smooth, consistent pour at the ideal temperature every time.
“Draught beer allows us to elevate how consumers experience Medusa in social settings,” stated Avneet Singh, Founder & CEO, Medusa Beverages. “It gives us greater control over quality at the point of consumption while helping us build stronger engagement within pubs and bars. The introduction of Draught beer was purely to enhance how consumers experience Medusa and to take it to another level, be it fresh pours, better consistency or stronger engagement at the point of consumption. At the heart of our offering is the consumer experience, and by integrating Lindr taps, we ensure every pour is fresh, smooth, and served at the perfect temperature. For us, this launch is as much about consumer experience as it is about strengthening our on-trade and B2B partnerships.”
The draught beer rollout will be introduced across select hotels, restaurants, cafés, pubs, and bars (HORECA) in the capital, with plans to steadily expand presence across 50 outlets in the coming months. Designed to deliver fresher pours, improved consistency, and a more immersive consumption experience, the move reinforces Medusa’s experience-led approach to brand building.
Considering Delhi’s vibrant nightlife scenes, it makes an ideal market for draught beer’s launch as consumers constantly look for the next big thing. Medusa Beverages, which disrupted the Indian beer market with its distinctive mid-strength offering, is now extending Medusa AIR into the draught segment. A legitimate light beer with 4.5% alcohol content, Medusa AIR is crafted for smooth, easy drinking without compromising on taste. Designed for longer, more social sessions, the draught format invites consumers to experience the Smoothest Air.
