Pune: India’s most desirable luxury carmaker Mercedes-Benz today announced the launch of its latest brand campaign, ‘Because it’s Mercedes-Benz’, a powerful tribute to the intricate details, human emotions, and exceptional craftsmanship that define Mercedes-Benz’s deep-rooted legacy of iconic luxury.
The brand campaign primarily focuses on visual story-telling that leverages digital and television. The campaign leverages on Instagram as an established digital platform with content collaboration with key opinion leaders’ activation, in addition to social activation, YT Series and connected TV, for sharper targeting. The campaign underlines Mercedes-Benz India customers preference for a rich medium, driving the core objective of brand ownership and unmatched pride. ‘Because it’s Mercedes-Benz’ campaign strongly reiterates Mercedes-Benz India’s emphasis on ‘visual storytelling’, and increased preference for digital as a sharper medium for capturing the attention, inspiring the emotions and evoking the desire for a Mercedes-Benz, for the brand’s young aspirational demographic.
Embedded in the brand philosophy that true luxury is felt, not just seen, the campaign goes beyond individual features to highlight the emotional experience of owning and driving a Mercedes-Benz. Whether it’s the sense of safety from pioneering innovations, the thrill of unmatched performance, or the sheer elegance of bespoke design, ‘Because it’s Mercedes-Benz’ captures the soul of the three pointed star.
At the heart of this campaign is a captivating hero film featuring global icon and Mercedes-Benz brand ambassador, Roger Federer, who takes viewers on a poetic journey through the values that make the brand truly inspiring, from the art of personalization to the pursuit of timeless design through the Mercedes-Benz MANUFAKTUR experience.
The campaign is anchored on six emotional pillars that embody the spirit of the brand: RESPECT – A relentless commitment to quality and durability, tested to extremes. TRUST – Advanced safety technologies that protect and empower.
- LOVE – Sensory-rich design that evokes lasting affection.
- EASE – Comfort-driven features that make every journey effortless.
- DESIRE – Dynamic performance that ignites passion and excitement.
- STYLE – Limitless personalization through MANUFAKTUR, creating truly unique masterpieces.
Through this evocative narrative, Mercedes-Benz India aims to inspire a deeper connection with its discerning customers – celebrating not just what makes a car great, but what makes it unforgettable. Because it’s Mercedes-Benz.
