National, 26th February 2026: As global trade dynamics shift, MiQ, a global programmatic leader, is working closely with Indian brands to help them drive international business success by building and leveraging advertising opportunities around the globe. As a growing number of Indian businesses look at strengthening their presence in international markets, MiQ is leveraging its intelligence, activation, and measurement expertise to help them navigate the advertising ecosystem globally.
Indian enterprises today are scaling rapidly, and building an international presence is a natural next step for many. They are increasingly looking beyond traditional strongholds beyond one market, and actively exploring opportunities to market across North America, Europe, APAC, LATAM, China and the Middle East. This shift is being mirrored across categories, with brands in health & pharma, tourism, retail, and technology seeking broader and more prominent international footprints.
With presence and local capabilities and partnerships in over 20 countries, MiQ is supporting this transition by helping clients build a sustainable advertiser presence in new markets, through deep local expertise and partner-agnostic technology. MiQ itself is seeing growing demand for activation in new markets as brands prioritise scale, stability, and long-term growth across regions.
Connected TV (CTV) is a rapidly emerging channel in India today, with its user base growing by more than 87% to 60–70 million households in 2025. At the same time, it remains an established platform in evolved markets internationally, with over 60% household penetration in North America, and 55% across Europe. Media partners like Roku and Teads in the USA and Europe respectively have helped drive widespread adoption for CTV internationally. Pixability is another player that leads the way in measurable YouTube ads.
MiQ today is working to be the go-to partner for Indian enterprises looking to avail these new age services for both Indian and international markets. MiQ Sigma, the company’s new AI-powered advertising technology soon to be launched in India offers an unprecedented level of access and insights to enterprises to help them shape their international marketing strategy – and is already a proven success in the US, Canada, UK, Australia, and South East Asia markets.
Varun Mohan, Chief Commercial Officer India, MiQ commented, “India is no longer just a fast-growing domestic market, it is a global power house. As country alignments evolve, Indian brands are actively diversifying where and how they show up. MiQ’s presence across regions, combined with strong localisation capabilities, partnerships allows us to help brands scale into new markets with intelligence, precision and confidence.”
As India strengthens its role as both a hub for innovation and a source of global brand ambition, MiQ remains committed to empowering advertisers with insights, technology, and on-ground expertise to navigate shifting global realities and unlock growth worldwide.
