New Delhi, India, 3rd December, 2025 – Modi Illva, one of the country’s leading alco-bev companies and the name behind the House of Rockford, a millionaire brand with over 12.5 million cases of Rockford Classic and Rockford Reserve sold, today announced the launch of Rockford Imperial Reserve, a premium new variant from its flagship whisky brand. This marks the House of Rockford’s first new expression in 11 years, making the launch a significant milestone in the brand’s journey.
Since its debut, Rockford has earned a place among India’s most admired names in premium whisky, standing tall with a strong and consistent market share in an intensely competitive segment. Its Classic and Reserve expressions have long defined the brand’s legacy of excellence, winning consumer trust and establishing Rockford as one of the rare IMFL brands to achieve millionaire status. With Imperial Reserve, the House of Rockford now elevates this legacy further, offering consumers a distinctive new choice in the premium whisky space.
Crafted with a higher malt content than its siblings, Rockford Classic and Rockford Reserve, Rockford Imperial Reserve represents the pinnacle of the Rockford portfolio. The elevated malt concentration enriches the flavour profile, delivering a vibrant, premium whisky full of character, while reinforcing Rockford’s commitment to uncompromising quality and craftsmanship in the Indian-made foreign liquor (IMFL) segment.
Abhishek Modi, Managing Director, Modi Illva said “We are excited to launch the Imperial Reserve, an exceptional blended whisky, from the House of Rockford. The Imperial Reserve would aim to cater to consumers who seek the royal experience with a touch of vibrancy and richness that matches the grandeur of the liquid inside.”
Rockford Imperial Reserve is crafted for the evolving Indian consumer- confident, aspirational, and unafraid to explore new experiences. Designed to complement India’s diverse drinking culture, Imperial Reserve brings a new dimension of richness and depth to every occasion.
The distinct identity of Rockford Imperial Reserve is reflected not only in its blend but also in its presentation. The regal wyvern emblem, embossed seal, and bold box design set it apart, offering an impactful packaging that matches the depth and richness of the whisky.
Launching at a price of Rs. 1280 in Delhi, Rockford Imperial Reserve offers a compelling premium choice in the IMFL segment. With its combination of higher malt content, impactful design, and bold new personality, it sets a new benchmark for the category while proudly carrying forward the Rockford legacy.
