May 8th 2025: This Mother’s Day, popular tech brand boAt and quick-delivery platform Blinkit have come together with a fresh and funny message — moms deserve more than just an Instagram Story.
The campaign features well-known content creator Satish Ray, who appears in a short, eye-opening video. In his usual humorous style, Satish speaks directly to young people and challenges the growing trend of “performative appreciation.” Every year, many of us post old selfies with our moms, add a stylish filter, and write a vague caption. Then we feel like we’ve done our part. But Satish calls it out — that’s not enough.
This short film feels like a PSA (Public Service Announcement), but with a twist. It’s both funny and honest, making it easy to understand. Satish tells it like it is: our moms spend their whole lives taking care of us, and they deserve more than a social media post once a year. They deserve our time, real effort, and something thoughtful — like a gift that shows we truly care.
That’s when boAt and Blinkit step in to help.
The campaign shows boAt’s Enigma smartwatch — it’s smart, good-looking, and great for moms today. It’s the kind of gift that actually means something. On top of that, Blinkit’s super-fast delivery ensures that even last-minute shoppers can make up for lost time. Forgot to buy something? Blinkit will help you right away.
“This campaign is our way of nudging young people to go beyond the ‘social’ and make Mother’s Day truly special,” said a spokesperson at boAt. “It’s funny, it’s real, and it comes with an easy solution — thoughtful gifts delivered instantly.”
The campaign is now live on YouTube and all major social media platforms. You can also shop the special Mother’s Day products exclusively on Blinkit starting today.
This Mother’s Day, go beyond just sharing a photo. Make a real memory. Spend time with your mom, tell her how much she means to you, and maybe even surprise her with something she’ll love.
At the end of the day, moms want something real. They want you.
