National, September 18, 2025: Motorola, a global leader in mobile technology and India’s leading AI smartphone brand, has brought the Oscar-winning track Naatu Naatu (Naacho Naacho) from RRR back into the spotlight—this time as the high-energy soundtrack to its Big Billion Moto Rush campaign with Flipkart. The playful remix, featuring a star-studded creator lineup including chef Ranveer Brar, comedian Ravi Gupta, Bollywood actor Abhay Deol, finance creator Anushka Rathod, and digital star Barkha Singh, transformed the viral hit into the anthem of India’s festive shopping season.
The campaign began with a hero video, released across Motorola’s YouTube and Instagram that caught the internet’s attention for its playful twist on Naacho Naacho. The remix then found wider life across the internet when meme pages, pop culture handles, and entertainment communities like Laughtercolours, sarcasticschool_, filmyvision, and more picked up the track on their own channels.
To keep the engagement going, Motorola also introduced a contest inviting audiences to recreate their own version of the ‘Hello Moto Naacho Naacho’ remix, with select entries winning Motorola smartphones. This move broadened the campaign’s presence and the overall impact resulted in thousands of micro and nano creators, including vibewithkanishka_, iishmita, and turbanfoodie amplifying the buzz on Instagram, which collectively drove more than 200 Million views and connected with diverse interest groups spanning food, comedy, lifestyle, and finance.
Commenting on the campaign’s reception, Mr. Gagandeep Bedi, Head of Marketing, Motorola India said, “Flipkart’s Big Billion Days is one of the biggest shopping events of the year, and with the Big Billion Moto Rush sale starting from today, Motorola set out to create a campaign that went beyond discounts and deals across price range. By harnessing the infectious energy of Naacho Naacho and bringing together a diverse creator lineup, the campaign perfectly reflected Motorola’s identity as a lifestyle-led tech brand—bold, expressive, and fun. The overwhelming love from audiences, from recreating the audio to sparking conversations on meme pages, is a testament to how strongly the campaign resonated. What started as a sale has now become a cultural moment of its own this season.”
The campaign spotlighted Motorola’s five top-performing smartphones namely the Motorola Edge 60 PRO, Edge 60 FUSION, G96 5G, G86 POWER and Razr 60 which will be available on Flipkart during the Big Billion Days starting Sep 23, 2025.
Conceptualised and executed by OML (Only Much Louder), the campaign blended a globally celebrated song with the reach of a diverse set of creators, to deliver an idea that felt larger than a sale. The contagious energy of Naacho Naacho, paired with Motorola’s Flipkart offers during Big Billion Days, created widespread excitement among audiences.
