Recognising the shift in audience behaviour—where OTT convenience challenges traditional box office pull—Moving Brahma is pioneering a new approach to film marketing in India—one that speaks directly to the streets, dialects, and cultural nuances of every region. The company has launched a hyperlocal, ROI-focused marketing model that’s already turning heads across Bollywood’s biggest production houses.
With a strong belief that ‘one-size-fits-all promotions’ no longer drive ticket sales, Moving Brahma leverages a tech-powered engine to craft region-specific campaigns. This includes tailoring content to local dialects, deploying micro-influencers, hosting city-centric activations, and dynamically reallocating budgets based on real-time traction. Founder Prem Raj Soni explains “Our focus is not just on creating buzz, but on ensuring measurable conversions—bringing audiences from screen to cinema hall.”
“We are not chasing virality; we are building relatability and real-time results,” adds co-founder Vatsal Rajgor. “Whether it’s a Bhojpuri influencer for a Hindi film, or regional ad creatives tailored for Tier-2 cities, every element is designed to resonate at a community level.”
Bollywood’s recent campaigns echo this shift—Pushpa 2 activated ground promotions in Patna. Moving Brahma’s approach builds on this momentum, offering production houses a performance-led platform with detailed audience segmenting, genre affinity mapping, and AI-optimised media buying.
Globally, Hollywood studios are also embracing hyperlocal strategies. Movies like Deadpool and Barbie employed location-targeted trailers to community-based screenings and influencer kits tailored for local demographics. The emphasis is shifting toward “earned engagement” over mass exposure. Independent filmmakers are seeing success through regional rollouts and collaborative social campaigns that build stronger grassroots traction.
Backed by a $500K internal media fund, Moving Brahma is poised to scale its model and work closely with production studios, OTT platforms, and independent filmmakers.
As the lines blur between entertainment and engagement, this shift toward hyperpolarisation could define the next era of film marketing in India—making every release feel local, relatable, and worth showing up for.
