Mumbai, 23nd September – Nasher Miles, the luggage brand known for its bold colours and playful designs, is shaking up travel style this Flipkart The Big Billion Days 2025. In collaboration with creative agency itch, the brand has launched two quirky and fun films starring digital creators Sakshi Shivdasani and Ayush Mehra, who are loved by young, trend-savvy audiences.
From spontaneous road trips to romantic date nights, Nasher Miles asks: “Why so boring, bro?” — calling out dull, uninspiring luggage and inviting travellers to rethink their style. The films bring to life relatable travel moments where ordinary luggage just won’t cut it, inspiring young, urban consumers to embrace colour, personality, and style wherever they go.
Sakshi Shivdasani and Ayush Mehra, known for their vibrant personalities and relatable charm, bring authenticity and energy to the campaign. Through youth-focused storytelling, a playful tone, and humour, the films show how luggage can be as fun and bold as the journeys themselves.
The campaign ends on a clear, memorable note: Drop the boring! Nasher Miles encourages travellers to choose luggage that matches their personality — colourful, durable, and unapologetically fun.
“Our collaboration with Flipkart during The Big Billion Days Sale presents the perfect opportunity to engage with young, vibrant, and trend-setting consumers,” said Shruti Kedia Daga, Co-Founder & CMO, Nasher Miles. “Through this fun and engaging campaign featuring Sakshi and Ayush, we aim to inspire people to embrace boldness—not just in their travel choices, but in life itself.”
The Big Billion Days is India’s largest annual festive shopping event, combining unbeatable deals, exclusive launches, and a technology-driven shopping experience. More than just a sale, it’s a cultural moment that brings millions of shoppers and sellers together in the spirit of celebration and discovery. As a key partner, Flipkart provides Nasher Miles the ideal platform to connect with young, style-conscious consumers and showcase bold, playful luggage this festive season.
Naman Agarwal, Co-founder itch, the creative agency behind the campaign, added: “When we work with Nasher Miles, there is only one belief, that your travel should be anything but boring. Too often, people express their true style through what they wear, only to carry bags that feel dull and lifeless. With Why So Boring Bro, created in collaboration with Flipkart, we wanted to make a clear statement: your bag should be as full of colour, fashion, and personality as you are. Together, we’re helping travellers ditch the boring and bring style back into every journey.”
The films will be showcased across digital platforms, Flipkart’s app, and major media channels, amplifying Nasher Miles’ bold and playful spirit during India’s most-awaited shopping celebration.
