This Friendship Day, NIVEA is set to celebrate the joy of togetherness with a fun, beauty-forward twist-pairing its popular fruity lip balms with a quirky nail art experience, in collaboration with Bombay Nail Salon, a women-led homegrown brand. Rooted in the insight that young India often bonds over shared grooming rituals like getting their nails done, the initiative will bring together two Gen Z favourites: tinted lip balms and trendy nails. Five vibrant shades of NIVEA lip balms-each with its personality-will take center stage as five creator bestie duos visit the salon to assign each other a lip balm persona and get nail art inspired by the same.
To take the experience beyond creators, NIVEA will also launch a limited-time giveaway where 25 lucky winners can win a nail session with their besties-recreating the exact vibe of the campaign. Through this initiative, NIVEA aims to spotlight not just friendship and self-expression, but also its ongoing commitment to supporting small businesses through a #VocalForLocal lens. This campaign reflects the brand’s deep connection with Gen Z, positioning tinted lip balms as more than just a beauty essential—they’re a symbol of shared moments and self-care made better, together.
