India, 08th August 2025: Nuuk, one of India’s fastest-growing new-age D2C home appliance brands has raised an additional $2 million+ (~INR 19 crore) from its existing investors Vertex Ventures SEA and Good Capital, just six months after its Series A round in February 2025. This new infusion takes Nuuk’s total funding to over $10 million (~INR 90 crore), and marks a milestone in Nuuk’s journey to further its commitment to building design-first products rooted in real consumer needs.
The continued backing from existing investors signals strong conviction in the brand’s business fundamentals and long-term vision, particularly at a time when capital efficiency is quite critical. The capital will be strategically deployed across brand building, product development, and expansion of its Made-in-India supply chain.
Commenting on the second round of investment, Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk, said, “This round gives us further momentum to build a category-defining company, doubling down on product innovation and business expansion. We remain focused on our core belief that appliances should be designed with intent: intuitive, high-performance, and worthy of staying on the countertop, not under it.”
Founded with the vision to become the #1 appliance brand for New India, Nuuk is building for a consumer that values performance and design in equal measure. Often described as the ‘Dyson for India’, the brand is reshaping a segment dominated by legacy utility-focused brands and mass imports. Nuuk has created a new category of design-first high-performance appliances built for New India – modern homes, changing lifestyles and growing aspirations. Its differentiated approach, grounded in solving real pain points with human-centered design and deep engineering, has helped carve a niche in a traditionally commoditized space.
“We are excited to double down on our investment in Nuuk, a brand that is bringing product-led innovation to home appliances. At Vertex Ventures, we back visionary founders and Gazal and Shalabh truly embody that spirit. Their clear category vision, design-thinking and strong operating skills have impressed us from the start. We believe Nuuk is poised to become a household name, and we’re proud to support their journey as they scale and bring design and innovation into more homes across India,” stated Piyush Kharbanda, General Partner at Vertex Ventures SEA
Adding on, Arjun Malhotra, General Partner at Good Capital, commented, “The team comes from a place of deep customer empathy which has helped them build delightful product experiences over and over again. Their rigorous New Product Development process has helped them rapidly launch multiple products across categories and at a quality unlike any other consumer brand we’ve seen. They have the right approach to building the best consumer appliances brand in India.”
The brand continues to invest in in-house design and product development. It remains committed to building ethical and sustainable supply chains through the use of sustainable materials and energy-efficient designs.
