Mumbai, India, 12 February 2026: Nykaa, India’s leading beauty and lifestyle destination, has announced a strategic partnership with the L’Oréal Luxe division in India that will see Nykaa take end-to-end responsibility for the India operations of Kiehl’s since 1851, the iconic apothecary skincare brand with nature inspired scientifically proven formulas.
Nykaa will manage Kiehl’s existing and upcoming exclusive brand outlets, the brand’s India D2C platform Kiehl’s.in, its entire digital ecosystem and multi-brand retail distribution. Anchored in Nykaa’s omnichannel ecosystem, Kiehl’s will have access to Nykaa’s 42 mn+ beauty consumer base, with presence across Nykaa’s nationwide retail network and its market-leading digital platforms. The partnership also enables faster, more seamless fulfilment through Nykaa Now in select cities, strengthening last-mile reach for premium skincare consumers. Together, these capabilities position Kiehl’s to scale meaningfully in India, reinforcing its authority in science-led luxury skincare while building long-term brand equity and leadership in the market.
This represents a strategic deepening of Nykaa’s decade-long partnership with L’Oréal and is a testament to the deep trust that global partners place in Nykaa’s capabilities. Nykaa along with L’Oréal have been instrumental in shaping India’s beauty landscape. From introducing globally iconic brands to building new categories and consumer habits, the partnership reflects a shared conviction in India’s long-term structural beauty opportunity.
India is among the fastest-growing beauty and personal care markets globally, representing a $40–45 billion opportunity by 2030. As consumers increasingly adopt more sophisticated, regimen-led routines, luxury beauty continues to accelerate, with substantial headroom for long-term, sustainable growth.
On the announcement, Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said, “Nykaa and L’Oréal India have built a strong partnership over the past decade, grounded in execution, trust, and a shared vision. Together, we’ve played a meaningful role in establishing a foundation of a robust beauty ecosystem in India and this integration allows us to go much further, applying our combined strengths to take India to its next logical step in its beauty journey. As India enters a pivotal phase in its beauty journey, Nykaa and L’Oréal are aligned not just on growth, but on shaping the market itself, and we’re deeply committed to building the next chapter together for the benefit of our customers.”
“We are thrilled to expand our partnership with Nykaa through an exclusive distribution partnership for Kiehl’s in India, to bring our iconic formulas to a larger audience. This partnership allows us to integrate Kiehl’s seamlessly into India’s largest beauty discovery platform while continuing to deliver the ultimate in skincare education, consultation and service in our boutiques and on our DTC platform. This will deepen our engagement with skincare enthusiasts and further solidify our position in the luxury category,” said, Shreshta Jana, General Manager L’Oréal Luxe, L’Oréal India.
The L’Oréal Luxe division in India operates across three categories in luxury beauty – skincare, makeup, and fragrances, featuring iconic brands such as Lancôme, Yves Saint Laurent, Kiehl’s distributed by L’Oreal India, as well as other iconic brands such as Armani, Prada, Valentino, Maison Margiela, Urban Decay, IT Cosmetics and Youth to the People by L’Oréal Groupe. During the transition, Kiehl’s stores and consumer touchpoints will continue to operate as usual, ensuring continuity for customers and partners.
