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Maruti 800 to Alto 800…Journey Continues

Once known as the car of middle class India, Maruti 800 is now changing to Maruti Alto 800….  The launch of this new entry...

Indian cosmetics industry booming to reach Rs 20,000 crore!

It seems like all is well with Indian cosmetics industry.  According to a latest research report by ASSOCHAM, the growing population of working women...

Pepsi PET bottles now at Rs 25

Oct 5, 2012: The cola maker PepsiCo is likely to cut the price of its 600 ml PET bottles by Rs 3.  As per...

Case in Advertising Strategy- ‘The Complete Raymond Man’

The complete Man suit, Raymond always has found their position in men’s wardrobe not only in India but also across 55 countries including US,...

Maruti new Alto’s pre-booking starts

Oct 2, 2012: Maruti has announced that consumers can pre-order for their upcoming new Alto model even when the price tag of the model...

Indian consumers love for desi namkeen snacks!

Latest buzz in the India food industry is the changing tastes and preferences of Indian consumers in having snacks. Recently I read news that...

Sale on ‘Boards’ with Pinterest!

Has anyone thought beyond FACEBOOK and TWITTER? Or displaying items for sale on a ‘virtual’ board? Yup!! That’s right, we do have something beyond...

A code of conduct for direct sellers in India!

From a Rs. 4000 Cr industry in 2010-11 to an estimated Rs. 11,000 Cr industry by 2015, the direct selling industry promises to be...

When is the right time to partner with an MPO Company?

You belong to medium sized IT firm and you are as good as the CEO there. You feel the need to understand your market...

[Marketing Terms] Who are Mystery Shoppers?

A mystery shopper is a person employed by the market research firm or companies to evaluate the quality of the product/services or assess compliance...

Expert Views

COVID-19 Becoming the Reason for the Growth of upGgrad

The Ed-tech sector has seen tremendous growth during times of pandemic. This sector had a busy time since students have transitioned to...

Make in India: Bad for China?

It was nearly forty years ago that China opened up their economy for foreign investors and traders, and for companies to make...