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How Digital Intelligence plays a role in Marketing

Digital intelligence is the transformation of data into meaningful information with the goal of achieving better decision faster. For most...

Digital marketing trends trigger new waves in the market

The need for the hour is the digital marketing strategy. Whether it's for fashion apparel, food, or home goods, people can harness the...

Storia hands over digital mandate to Gozoop

Gozoop the leading Indian digital agency has acquired the digital marketing mandate of Storia, a Mumbai based beverage brand. The agency...

Yellophant Digital wins Digital & Creative duties for Cane Juicery

Yellophant Digital, a Mumbai based digital agency from Merge Infinity Global has won the Digital and creative duties for Sugarcane juice brand,...

Digital business becomes the main-stream for India’s IT services companies

Digital has become so “main-stream" for Wipro. That Wipro have done away with a separate categorization for their digital business from the June quarter onwards....

Hindustan Liquids launches its first digital campaign #ThePerrierConfluence in India

With the efforts to draw attention to the versatility of the product and to reach out to its customers Hindustan Liquids has introduced...
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‘Stories of Wonder’ digital campaign thanks cement dealers

Wonder Cement, one of the leading cement manufacturing companies today, conveys their gratitude towards the cement dealers through a series of short...

Marketing Tokyo Olympic 2020 digitally

The 2020 Tokyo Olympic will always remain in the history books since it is the first time that the Olympic Games are...

Digital Audio Playbook launched by JioSaavn for Brands

JioSaavn for Brands JioSaavn for Brands a platform where the brands can engage with their audiences and customers right where they are...

MP Tourism launches ‘Sab Kuch Jo Dil Chah’ digital campaign.

Madhya Pradesh Tourism launched its latest ‘Sab Kuch Jo Dil Chah’ digital campaign. This multistage digital campaign with its concept focuses to...

Expert Views

Flipkart focuses on 2021 overseas listings

As early as 2021, Walmart Inc-controlled Indian e-commerce company Flipkart is planning for an initial overseas public offering that could cost the...
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#ActAgainstAbuse campaign: Femina partners with UN Women against domestic violence

Femina, the Women's English magazine, has collaborated with the country's UN Women and other NGOs to create awareness of domestic violence related...