This Children’s Day, ParentVerse, unveils its heartwarming campaign #BachpanSawaaro, celebrating the timeless bond between parents and children by encouraging families to relive the innocence and wonder of childhood together.
ParentVerse, at its core, believes in making everyday duties simple for parents — but beyond convenience, it strives to build deeper family connections. In its pursuit to create a product that every member of the family can use and cherish, ParentVerse was born — a space where parenting becomes collaborative, joyful, and rooted in shared experiences.
The #BachpanSawaaro campaign is inspired by the memories every parent carries within — the smell of crayons, the thrill of gully cricket, the joy of storytime under a blanket, and the laughter that once filled their childhood. It’s a gentle reminder that childhood never truly fades; it simply waits for us to press “play” again.
Through this initiative, ParentVerse invites parents to not just reminisce about their younger days, but to relive them — to laugh louder, play longer, and see the world again through their child’s eyes.
Speaking about the campaign, Abhinav Rao Kuchipudi, Founder & CEO, ParentVerse, said:
“Every parent holds within them a piece of their own childhood — the imagination, curiosity, and playfulness. Through #BachpanSawaaro, we want to remind families that the best way to celebrate Children’s Day isn’t by remembering the past, but by reliving it together. Childhood doesn’t leave us; it patiently waits for us to return to it.”
The campaign also nudges parents to reflect on those cherished moments they wish to experience again — floating paper boats in puddles, kite fights in the sun, or hiding behind curtains during hide and seek. ParentVerse encourages families to share these moments, revive them with their children, and celebrate the joy of togetherness this Children’s Day.
With #BachpanSawaaro, ParentVerse beautifully captures its philosophy — that parenting isn’t just about raising children, but about rediscovering the child within.
