This Diwali, ParentVerse — India’s leading parental control and digital balance app — launches its heartwarming festive campaign, #RoshniRishtonKi, reminding families that the true essence of Diwali lies not just in lighting diyas, but in illuminating relationships.
In a world where glowing screens have replaced glowing smiles, ParentVerse’s campaign delivers a simple yet powerful message: “Let the light of relationships shine brighter than the glow of screens.” Through #RoshniRishtonKi, the brand encourages families to put their phones down, look up, and celebrate togetherness — through stories, laughter, and real conversations that strengthen emotional bonds.
Just as diyas brighten homes, genuine human connections bring warmth to our lives. ParentVerse, built on the philosophy of digital well-being, helps families balance screen time and nurture meaningful offline moments. The campaign captures this very spirit of connection and presence, urging people to create memories that last longer than any notification.
Commenting on the campaign, Abhinav Rao Kuchipudi, Founder & CEO, ParentVerse, said,“Diwali is a festival of light, joy, and togetherness. With #RoshniRishtonKi, we want to remind families that while technology connects us virtually, it’s love and laughter that truly connect us emotionally. This Diwali, let’s light diyas — and hearts — by being fully present with those who matter most.”
Through #RoshniRishtonKi, ParentVerse hopes to inspire families to take a digital pause and celebrate a brighter, more connected Diwali — one that glows from within.
