Mumbai, September 30, 2025: Parle Products, India’s leading manufacturer of biscuits and confectionery, has announced the launch of two exciting new flavours-Dragon Chips and Chillam Chilli, under its popular snacking brand, Parle Wafers. With this bold innovation, Parle Wafers further strengthens its position in the snacking category, offering adventurous taste experiences that cater to today’s youth and their evolving flavour preferences.
Launched in 2007, Parle Wafers has steadily grown to become a household name in the Indian snacking landscape. Known for delivering quality, variety, and affordability, the brand has consistently kept pace with consumer preferences. Now, with the introduction of Dragon Chips and Chillam Chilli, Parle Wafers brings a fiery twist to India’s snacking range.
Inspired by one of the hottest chillies in the world, Dragon Chips deliver a hot, spicy, and tangy flavour enhanced with a zesty lemon kick. With bold packaging that mirrors its intensity, this flavour is designed for snack lovers who like their choices fiery, zesty, and conversation-worthy. Meanwhile, Chillam Chilli takes inspiration from the Mexican Chilaca Chilli, a sun-dried green chilli reimagined with an Indianized, playful twist. This variant delivers a complex spicy-tangy kick that perfectly balances global inspiration with Indian taste preferences.
Speaking about the launch, Mayank Shah, Vice-President, Parle Products, said, “At Parle, we strive to go beyond just great taste, our goal is to create snacks that bring people together through fun, memorable experiences. With Dragon Chips and Chillam Chilli, we are bringing bold global flavours with a desi twist, crafted for today’s adventurous snackers. These flavours reflect our commitment to innovation while staying true to what Indian consumers love most-spice, taste, and togetherness. We are confident these new launches will resonate strongly with the youth and further strengthen Parle’s position as a leader in India’s snacking space.”
Further strengthening its presence across indulgent as well as better-for-you snacking segments, Parle has also expanded into new formats. These include a baked variant of Full Toss Millet (Achari flavour) and Crispnuts, a unique range of flavoured peanuts launched under its umbrella brand, Chatkeen.
With a nationwide rollout underway, Parle will leverage its robust distribution network and strong retail presence to make Dragon Chips and Chillam Chilli widely available. The launch further underscores the brand’s promise of delivering bold taste innovations under its popular campaign, “Taste ka Social Snacking.”
